Brand Activation Lead: Western Rodeo Events & Experiential

HYER Boots, Inc.; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

HYER Boots, Inc. is seeking a Brand Activation Manager to lead our in-person events program in the United States, owning P&L and delivering memorable experiences across rodeo events and HYER Days with retail partners.

You will manage budgets, on-site sales, vendor relations, staff, and logistics, ensuring every touchpoint converts attendees into loyal HYER customers. This role requires heavy travel, hands-on leadership, and a deep understanding of western disciplines.

Qualifications

• 5+ years in event marketing, experiential, trade shows or field marketing.
• Own budgets and track spend against plan.
• Experience with western disciplines is preferred.
• Strong sales and customer relationship skills.
• Ability to manage vendors, staff and logistics.

Responsibilities

• Own the P&L for 12 major events per year.
• Set budgets covering sales forecasts, booth fees, sponsorships, shipping, fixtures, promo, and staffing.
• Run on-site booth like a store with product assortment and fast checkout.
• Hire, train and schedule 1099 event staff.
• Design memorable moments and campaigns at events.
• Capture customer data and hand to CRM for follow-up.
• Develop HYER Days calendar and playbooks.
• Report results and scale successful formats.
• Manage relationships with event organizers, vendors, and retail partners.

Skills

P&L ownership

Event marketing

Sales instinct

Relationship building

Attention to detail

Calm under pressure

Travel willingness

Tools

Shopify POS

Excel/Google Sheets

Project management tools

Job description

HYER Boots, Inc. is seeking a Brand Activation Manager to lead our in-person events program in the United States, owning P&L and delivering memorable experiences across rodeo events and HYER Days with retail partners.

You will manage budgets, on-site sales, vendor relations, staff, and logistics, ensuring every touchpoint converts attendees into loyal HYER customers. This role requires heavy travel, hands-on leadership, and a deep understanding of western disciplines.