In-Store Growth Marketing Lead

Hyer Boots; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Hyer Boots seeks a Retail Marketing Manager to own how HYER appears in retail environments. You translate seasonal brand direction into floor-ready assets, fixtures, signage, and training that drive in-store performance for dealers.

You’ll manage an end‑to‑end fixture program, develop signage kits, budget for wholesale materials, and coordinate with events teams to ensure brand consistency across multiple doors. Travel up to 30% is expected.

Qualifications

• 5+ years in retail marketing, trade marketing, field marketing, or wholesale brand support.
• Hands‑on experience managing in‑store fixture or visual merchandising programs, including vendor management and budget ownership.
• Experience building or running a materials, merchandising, or marketing request program serving a distributed retail base.
• Experience supporting an independent, multi‑door dealer base, not exclusively big box.
• Strong project management across concurrent launches, events, and partner deadlines.
• Excellent written communication.
• Comfortable influencing without direct authority alongside independent field sales reps.
• Willingness to travel up to 30% for store visits, events, key account meetings, and trade shows.
• Experience in footwear, apparel, Western, or work wear preferred.

Responsibilities

• Own HYER's in-store presence across the dealer network — fixtures, signage, and point‑of‑purchase materials.
• Run the fixture program end to end: spec, vendor relationships, order flow, and allocation by account tier.
• Build the seasonal signage and POP kit for the dealer network.
• Own branded merchandise and swag for the dealer network — what we produce, who gets it, and how it ships.
• Build and run the dealer request process with clear turnaround expectations.
• Manage inventory, reorder triggers, and fulfillment for all store-facing materials.
• Set approval rules and tiering so requests are answered consistently.
• Manage the fixture, POP, signage, and branded merchandise budget for the wholesale channel.
• Set in-store merchandising standards and silent‑selling tools that support core boot builds.
• Translate seasonal creative into merchandising guides a store manager can follow.
• Build and execute the retail plan for every product launch and track results door by door.

Skills

Retail marketing

Trade marketing

Field marketing

Visual merchandising

Vendor management

Budget ownership

Materials management

Sales enablement

Leadership

Communication

Job description

Hyer Boots seeks a Retail Marketing Manager to own how HYER appears in retail environments. You translate seasonal brand direction into floor-ready assets, fixtures, signage, and training that drive in-store performance for dealers.

You’ll manage an end‑to‑end fixture program, develop signage kits, budget for wholesale materials, and coordinate with events teams to ensure brand consistency across multiple doors. Travel up to 30% is expected.