Senior Experiential Marketing Lead

Hyh America; Irvine (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

HYH America is seeking a strategic Events Manager to lead experiential marketing initiatives in the U.S. market, defining event strategy, managing execution, and delivering measurable business impact across consumer and trade events.

The role demands a leader who translates brand objectives into high-impact experiences, including large-scale events, retail activations, and immersive consumer experiences, with strong ROI focus and end-to-end ownership. Hybrid work in Irvine area may apply.

Qualifications

• Bachelor’s degree or higher required (Marketing, Business, Communications, or related field preferred).
• 7+ years of experience in: Event Management, Experiential Marketing, or Brand Marketing.
• Proven experience leading both strategy and execution of events.
• Strong experience managing large-scale events, performances, or stage-based productions.
• Experience in CPG / Food & Beverage industry (preferred).
• Strong strategic thinking with ability to define “why” behind events.
• Proven ability to plan, execute, and optimize events with ROI accountability.
• Strong project management and multi-event scheduling capability.
• Ability to manage complex logistics and cross-functional coordination.
• Strong understanding of consumer engagement and experiential marketing design.

Responsibilities

• Define and lead event and experiential marketing strategy aligned with brand, product, and commercial objectives.
• Clearly articulate the purpose, role, and expected impact of each event.
• Identify and prioritize opportunities across consumer events, performances, trade shows, and retail activations.
• Develop annual event roadmap, planning cadence, and execution calendar.
• Establish clear KPIs and success metrics for all events.
• Define and manage event budgets with ROI accountability.
• Develop frameworks to measure: Brand impact, Sales and conversion impact, Deliver post-event analysis and actionable insights.
• Continuously optimize event strategy based on performance.
• Own full lifecycle of events, including: Scheduling and timeline management, Vendor and agency coordination, Ensure all events are delivered on time, on budget, and at high quality standards, Manage complex event logistics and multi-stakeholder coordination, Design and deliver immersive brand experiences including: Booth activations, Sampling and product engagement, Translate brand and product strategies into compelling, experience-driven storytelling, Ensure events are engaging, shareable, and culturally relevant.
• Plan and execute large-scale events, including performances and stage-based activations, Manage production elements such as: Talent coordination, Show flow and run-of-show execution, Ensure seamless integration between entertainment and brand experience.
• Cross-functional Leadership: Partner with Marketing, Sales, Product, and external agencies; Align event strategy with product launches, campaigns, and retail initiatives; Act as a key person driving execution alignment across teams; Vendor sourcing, negotiation, and relationship management; Manage contracts, timelines, and performance of agencies and partners; Ensure cost efficiency while maximizing event impact and quality.

Skills

Event management

Experiential marketing

Brand marketing

ROI accountability

Project management

Cross-functional leadership

Vendor management

Budgeting

Education

Bachelor’s degree or higher

Job description

HYH America is seeking a strategic Events Manager to lead experiential marketing initiatives in the U.S. market, defining event strategy, managing execution, and delivering measurable business impact across consumer and trade events.

The role demands a leader who translates brand objectives into high-impact experiences, including large-scale events, retail activations, and immersive consumer experiences, with strong ROI focus and end-to-end ownership. Hybrid work in Irvine area may apply.