Brand Activation Manager: Live Events & Experiential Growth

Gofractional; Fort Worth (TX); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Teton Ridge seeks a Brand Marketing Manager, Events & Activations (Contract position) in Fort Worth, TX to lead live experiences, events, partnerships and integrated campaigns. This mid-level role blends strategic thinking with hands-on execution, turning priorities into activation plans and coordinating partners to drive results.

The ideal candidate will manage budgets, timelines, and on-site engagement, collaborating with creative, content, and sales teams to deliver memorable activations that

Qualifications

• 4-6 years of experience in brand marketing, experiential marketing, or related field.
• Experience developing and executing marketing campaigns or live activations from concept through completion.
• Strong project management skills with ability to manage multiple initiatives.
• Ability to translate broad business objectives into clear, actionable marketing plans.
• Experience managing agencies, vendors, budgets, and production timelines.

Responsibilities

• Develop marketing and activation plans around key events, campaigns, partnerships, and business priorities.
• Manage planning and execution of brand activations, experiential campaigns, sponsorship activations, and other live marketing opportunities.
• Translate brand and business objectives into experiences that engage audiences and drive measurable action.
• Identify creative ways to extend live experiences into digital, social, content, and other marketing channels.
• Develop on-site engagement and conversion strategies, including promotional offers and lead capture.

Skills

Brand marketing

Event marketing

Project management

Stakeholder management

Budget management

Cross-functional collaboration

Vendor/agency management

Job description

Teton Ridge seeks a Brand Marketing Manager, Events & Activations (Contract position) in Fort Worth, TX to lead live experiences, events, partnerships and integrated campaigns. This mid-level role blends strategic thinking with hands-on execution, turning priorities into activation plans and coordinating partners to drive results.

The ideal candidate will manage budgets, timelines, and on-site engagement, collaborating with creative, content, and sales teams to deliver memorable activations that