Boston Wine Brand Market Activation Manager

Strategic Group; United States; Vor Ort; USD 85.000 - 110.000; Vollzeit

Zusammenfassung

Strategic Group is seeking a Market Activation Manager to drive in-market growth for a new wine brand in Boston, MA. You will manage key accounts across on- and off-premise channels, build brand visibility, strengthen distributor alignment, and execute activation strategies that boost trial and sales.

The role requires strong local market knowledge, category expertise, and the ability to balance sales, marketing, and regulatory compliance in the beverage alcohol industry.

Qualifikationen

• Bachelor’s Degree with 3 years in winery marketing, sales, or distributor sales.
• Bachelor’s Degree + 3 years in Spirits, Brand Sales, Hospitality, Culinary, Mixology or related fields.
• High School Diploma + 7 years of relevant experience.

Aufgaben

• Develop and manage key on- and off-premise account relationships.
• Execute brand activations, tastings, and trade initiatives.
• Partner with distributor sales teams to drive placements and visibility.
• Maintain knowledge of competitive landscape and category trends.
• Support POS placements and brand storytelling initiatives.
• Manage territory reporting, KPI tracking, and budget accountability.
• Ensure compliance with state and local beverage alcohol laws.
• Serve as the local brand expert within the Boston market.

Kenntnisse

Market knowledge

Distributor relationships

Time management

Remote work capable

Programming opportunities

Fast-paced environment

Beverage regulatory compliance

Budget management

Lifting 50 lbs

Ausbildung

Bachelor’s Degree + 3 years marketing/sales or distributor sales experience

Bachelor’s Degree + 3 years in Spirits/Brand Sales/Hospitality or related fields

High School Diploma + 7 years related experience

Tools

PowerPoint

Excel

Word

Outlook

Jobbeschreibung

Strategic Group is seeking a Market Activation Manager to drive in-market growth for a new wine brand in Boston, MA. You will manage key accounts across on- and off-premise channels, build brand visibility, strengthen distributor alignment, and execute activation strategies that boost trial and sales.

The role requires strong local market knowledge, category expertise, and the ability to balance sales, marketing, and regulatory compliance in the beverage alcohol industry.