Wine Brand Market Activation Lead – Boston

Strategic Group; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Strategic Group in Boston, MA seeks a Market Activation Manager to drive in-market growth for Gallo’s new innovation wine brand, managing key accounts across on- and off-premise channels. You will build brand visibility, align with distributors, and execute strategic activations that boost trial and sales.

The ideal candidate brings strong local market knowledge, beverage category expertise, and experience navigating distributor partnerships, with the ability to balance sales, marketing, and

Qualifications

• Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or distributor sales experience.
• Strong understanding of the local market and trade dynamics within the beverage alcohol industry.
• Experience managing distributor relationships.
• Ability to work remotely while meeting goals.

Responsibilities

• Develop and manage key on- and off-premise account relationships.
• Execute brand activations, tastings, and trade initiatives.
• Partner closely with distributor sales teams to drive placements and visibility.
• Maintain knowledge of competitive landscape and category trends.
• Support POS placements and brand storytelling initiatives.
• Manage territory reporting, KPI tracking, and budget accountability.

Skills

Account management

Distributor relationships

Sales strategy

Budget management

Remote work

Education

Bachelor’s Degree + 3 years experience

High School Diploma + 7 years experience

Tools

PowerPoint

Excel

Word

Outlook

Job description

Strategic Group in Boston, MA seeks a Market Activation Manager to drive in-market growth for Gallo’s new innovation wine brand, managing key accounts across on- and off-premise channels. You will build brand visibility, align with distributors, and execute strategic activations that boost trial and sales.

The ideal candidate brings strong local market knowledge, beverage category expertise, and experience navigating distributor partnerships, with the ability to balance sales, marketing, and