Market Activation Manager - Wine Brand, Boston (Remote-Ready)

Automatic Data Processing, Inc.; Boston (MA); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Strategic Group in Boston, MA is seeking a Market Activation Manager to drive in-market growth for Gallo’s new wine brand. You will manage key accounts across on- and off-premise channels, build brand visibility, align distributors, and execute activation strategies to boost trial and sales.

The ideal candidate has strong local market knowledge, experience with distributor partnerships, and the ability to balance sales, marketing, and regulatory compliance in the beverage alcohol sector.

Qualifications

• Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or distributor sales experience.
• Strong understanding of local market, key accounts, and trade dynamics within beverage alcohol industry.
• Experience managing distributor relationships.
• Self-motivated with ability to work remotely.

Responsibilities

• Develop and manage key on- and off-premise account relationships.
• Execute brand activations, tastings, and trade initiatives.
• Partner with distributor sales teams to drive placements and visibility.
• Maintain knowledge of competitive landscape and category trends.
• Support POS placements and brand storytelling initiatives.
• Manage territory reporting, KPI tracking, and budget accountability.
• Ensure compliance with beverage alcohol laws.
• Serve as the local brand expert in Boston market.

Skills

Distributor management

Key account management

Budget management

Sales strategy

Education

Bachelor’s Degree plus 3 years of experience

High School Diploma plus 7 years of experience

Tools

Microsoft Office

Job description

Strategic Group in Boston, MA is seeking a Market Activation Manager to drive in-market growth for Gallo’s new wine brand. You will manage key accounts across on- and off-premise channels, build brand visibility, align distributors, and execute activation strategies to boost trial and sales.

The ideal candidate has strong local market knowledge, experience with distributor partnerships, and the ability to balance sales, marketing, and regulatory compliance in the beverage alcohol sector.