Bilingual Sales BDC Agent - Drive Car Appointments

Harr Toyota; Worcester, Northern (MA, KY); Hybrid; USD 45,000 - 68,000; Full time

Benefits offered by this job

Health benefits

$500 sign-on bonus

Paid time off

Childcare reimbursement

Job summary

Harr Auto Group in Worcester, MA seeks a bilingual Sales BDC Agent to drive showroom traffic for new and used car sales. This full-time role combines phone outreach, text and email follow-ups, and appointment setting with a performance-based earning potential.

You will handle Spanish-speaking inquiries, qualify customers, and log interactions in DriveCentric. The position offers health benefits, a $500 sign-on bonus after 90 days, and PTO, with weekends included in a rotating schedule.

Qualifications

• Fluent in English and Spanish (written and spoken).
• Comfortable in a high-volume phone environment.
• CRM experience helpful; training provided.

Responsibilities

• Be the go-to point of contact for Spanish-speaking customers.
• Handle inbound and outbound calls, texts, and emails for sales leads.
• Qualify customers on credit, vehicle needs, and timeline.
• Set and confirm showroom appointments for our sales team.
• Follow up on unsold and uncontacted leads using proven BDC cadences.
• Log all interactions in our CRM (DriveCentric).
• Hit weekly and monthly appointment and show-rate targets.
• Join ongoing coaching and training to sharpen your skills.

Skills

Bilingual English/Spanish

Phone communication

Multitasking

CRM experience

Tools

DriveCentric CRM

Job description

Harr Auto Group in Worcester, MA seeks a bilingual Sales BDC Agent to drive showroom traffic for new and used car sales. This full-time role combines phone outreach, text and email follow-ups, and appointment setting with a performance-based earning potential.

You will handle Spanish-speaking inquiries, qualify customers, and log interactions in DriveCentric. The position offers health benefits, a $500 sign-on bonus after 90 days, and PTO, with weekends included in a rotating schedule.