Beverage Account Manager: Growth & Market Expansion

Southern Glazer's Wine & Spirits; Durango (CO); On-site; USD 55,000 - 70,000; Full time

Job summary

Southern Glazer's Wine & Spirits in Colorado seeks an Account Manager to drive sales growth by increasing product distribution and ensuring execution standards across assigned retail accounts. The role emphasizes proactive product rotation, maintaining freshness, and developing strong retail partnerships to support volume goals and brand visibility.

You will promote a broad portfolio, secure shelf space, and collaborate with store managers and buyers to drive promotions and launches.

Qualifications

• High school diploma or GED required.
• 1+ years of beverage sales, merchandising, or route execution preferred.
• Strong interpersonal, communication, and negotiation skills.
• Highly organized and capable of managing multiple priorities in a fast-paced environment.
• Must be 21+ years of age with valid driver’s license and insurable driving record.

Responsibilities

• Grow market share through targeted selling and expanding distribution points across all relevant categories.
• Present and promote a broad portfolio of brands to retailers, ensuring full alignment with promotional programs and seasonal initiatives.
• Increase shelf space and secure primary placements (e.g., coolers, floor displays, end caps) for core and high-priority SKUs.
• Launch and execute sales promotions to drive immediate lift and long-term distribution wins.
• Introduce and support new product launches with well structured plans, including POS, sampling events, and education.
• Maintain high product quality by performing regular stock rotation in all assigned accounts to ensure product freshness and compliance with published standards.
• Monitor account level inventories and make proactive adjustments to avoid out-of-stocks or aging inventory issues.
• Identify and address stagnant SKUs with action plans including clearance strategies or re-merchandising.
• Build lasting relationships with store managers, buyers, and key decision-makers through consistent communication, professionalism, and execution.
• Conduct regular visits to accounts to monitor execution, review inventory, produce orders, introduce new products, and provide performance updates.
• Negotiate display opportunities and premium placements to enhance visibility and retail sales.

Skills

Interpersonal communication

Negotiation

Organization

Driver's license

21+ years old

Education

High school diploma or GED

Job description

Southern Glazer's Wine & Spirits in Colorado seeks an Account Manager to drive sales growth by increasing product distribution and ensuring execution standards across assigned retail accounts. The role emphasizes proactive product rotation, maintaining freshness, and developing strong retail partnerships to support volume goals and brand visibility.

You will promote a broad portfolio, secure shelf space, and collaborate with store managers and buyers to drive promotions and launches.