Bev Brand Activation Specialist - On‑Premise Field Role

Enthuse; Boston (MA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with match

PTO

Job summary

Enthuse Marketing seeks an On-Premise Activation Specialist to execute brand activations for a premium beer and spirits portfolio within a designated market. This field-based role relies on local relationships and on-premise experience to drive awareness and trial while delivering authentic consumer experiences.

The role is not sales-focused, reporting to the Field Activation Manager, with travel across assigned accounts.

Qualifications

• Must have strong oral, written, and interpersonal communication skills.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver’s license, registered and insured vehicle with clean driving record/background check.

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming to meet objectives, timelines, and budgets.
• Build bartender and trade engagement through authentic, relevant brand experiences.
• Observe and report consumer behaviors, trade feedback, and market trends.

Job description

Enthuse Marketing seeks an On-Premise Activation Specialist to execute brand activations for a premium beer and spirits portfolio within a designated market. This field-based role relies on local relationships and on-premise experience to drive awareness and trial while delivering authentic consumer experiences.

The role is not sales-focused, reporting to the Field Activation Manager, with travel across assigned accounts.