Beer Den Lead & Guest Experience Maestro

Lowes Foods; Cary (NC); On-site; USD 17,000 - 21,000; Full time

Job summary

Lowes Foods in Cary is seeking a Beer Den Host to engage guests with beer knowledge, educate on varieties, and support events that showcase beer. You will drive growler and packaged beer sales while maintaining inventory and a welcoming beer den environment.

You will ensure compliance with ALE laws, train fellow hosts, and maintain clean, attractive beer displays to help guests discover products and enjoy a brand-aligned shopping experience.

Qualifications

• Working understanding of beer.
• Familiar with ALE laws governing sell and purchasing of wine products.
• Sales minded with effective communication, guest service and selling skills.
• Friendly, outgoing personality.
• Self-motivated, trustworthy and able to adhere to all guidelines.
• Ability to work well with others.
• Ability to read and understand information and direction.
• Ability to effectively communicate with Store Manager, DSD Receiver and vendors.
• Ability to bend, kneel and stand for extended periods of time.
• Ability to lift 30lbs. consistently and 60lbs. occasionally.
• Must be at least 21 years old.

Responsibilities

• Order and maintain appropriate inventory of Beer Den supplies.
• Order and maintain appropriate inventory of draught beer.
• Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.
• Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions
• Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.
• Train all Beer Den Hosts and other Hosts throughout the store on operating procedures of the Beer Den.
• Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).
• Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.
• Complete a weekly communication piece (What’s Tappening) for Beer Den guests.
• Attend various education and branding events scheduled by Category Manager of Beer and Wine.
• Educate guests on product attributes and information and provide guidance for specific needs/preferences
• Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including signage, prices, flyers, etc.
• Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.
• Follow all state laws governing the sampling, sale and purchasing of beer.
• Fill growlers upon request by the guest according to established filling, sealing and labeling standards.
• Announce specials and sale information on the PA system.
• Perform all other duties as assigned by management.

Skills

Beer knowledge

Sales skills

Customer service

Friendly demeanor

Team player

Communication

Job description

Lowes Foods in Cary is seeking a Beer Den Host to engage guests with beer knowledge, educate on varieties, and support events that showcase beer. You will drive growler and packaged beer sales while maintaining inventory and a welcoming beer den environment.

You will ensure compliance with ALE laws, train fellow hosts, and maintain clean, attractive beer displays to help guests discover products and enjoy a brand-aligned shopping experience.