Beauty Visual Merchandising Director - Brand Elevation

Victoria’s Secret & Co.; New York (NY); On-site; USD 152,000 - 216,000; Full time

Job summary

Victoria's Secret & Co in New York is seeking a Director of Beauty Visual Merchandising to lead the strategy that elevates brand equity and drives commercial performance across fragrance, body care, and cosmetics.

This role owns end-to-end visual experiences from concept to execution, partners with Creative, Marketing, Merchandising and Store Operations, and leads teams to deliver a premium, cohesive brand experience in stores.

Qualifications

• Bachelor's Degree in Marketing, Fashion Merchandising, Art, Design, or related field.
• 8+ years of experience leading Beauty visual merchandising strategy, execution, and team leadership.
• Outstanding creative, design, and visual merchandising skills with strong aesthetic sensibility.
• Deep understanding of product positioning strategies within Beauty (fragrance, body care, cosmetics).
• Strong knowledge of current Beauty visual and retail trends.
• Excellent written and verbal communication skills.
• Strong presentation and influence skills.
• Proficiency in MS Office Suite, Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Responsibilities

• Develop the Beauty Visual Merchandising strategy into compelling, brand-right concepts shaping fragrance, body care, gifting, and cross-category storytelling.
• Own the full lifecycle of the Beauty visual merchandising experience, from concept to execution.
• Drive innovation by identifying new visual and merchandising approaches that enhance product presentation, storytelling, and customer engagement.
• Oversee testing strategies and insights work to guide continuous improvement and deliver measurable business results.
• Stay current on industry trends, competitive landscape, and emerging Beauty merchandising best practices.
• Conduct regular store visits to maintain brand intimacy, assess execution, and identify opportunities for refinement.
• Lead, coach, and develop Beauty visual merchandising talent; provide clear direction, feedback, and performance management.
• Serve as a strong people leader and cross-functional partner, influencing decision-making at multiple levels of the organization.
• Provide project leadership by setting priorities, managing timelines, allocating resources, and ensuring successful delivery of seasonal and launch initiatives.
• Partner with cross-functional teams to align on Beauty visual strategies that support Path to Potential.
• Champion an elevated, cohesive Beauty shopping experience through visual merchandising, storytelling, and display execution in all store formats.

Skills

Leadership

Communication

Presentation

Visual merchandising

Trend awareness

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

Victoria's Secret & Co in New York is seeking a Director of Beauty Visual Merchandising to lead the strategy that elevates brand equity and drives commercial performance across fragrance, body care, and cosmetics.

This role owns end-to-end visual experiences from concept to execution, partners with Creative, Marketing, Merchandising and Store Operations, and leads teams to deliver a premium, cohesive brand experience in stores.