Director, Visual Merchandising – VS & PINK Beauty

Victoria’s Secret & Co.; New York (NY); On-site; USD 152,000 - 216,000; Full time

Job summary

Victoria's Secret & Co in New York is seeking a Director of Beauty Visual Merchandising to lead the strategy that elevates brand equity and drives commercial performance across fragrance, body care, and cosmetics.

This role owns end-to-end visual experiences from concept to execution, partners with Creative, Marketing, Merchandising and Store Operations, and leads teams to deliver a premium, cohesive brand experience in stores.

Qualifications

• Bachelor's Degree in Marketing, Fashion Merchandising, Art, Design, or related field.
• 8+ years of experience leading Beauty visual merchandising strategy, execution, and team leadership.
• Outstanding creative, design, and visual merchandising skills with strong aesthetic sensibility.
• Deep understanding of product positioning strategies within Beauty (fragrance, body care, cosmetics).
• Strong knowledge of current Beauty visual and retail trends.
• Excellent written and verbal communication skills.
• Strong presentation and influence skills.
• Proficiency in MS Office Suite, Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Responsibilities

• Develop the Beauty Visual Merchandising strategy into compelling, brand-right concepts shaping fragrance, body care, gifting, and cross-category storytelling.
• Own the full lifecycle of the Beauty visual merchandising experience, from concept to execution.
• Drive innovation by identifying new visual and merchandising approaches that enhance product presentation, storytelling, and customer engagement.
• Oversee testing strategies and insights work to guide continuous improvement and deliver measurable business results.
• Stay current on industry trends, competitive landscape, and emerging Beauty merchandising best practices.
• Conduct regular store visits to maintain brand intimacy, assess execution, and identify opportunities for refinement.
• Lead, coach, and develop Beauty visual merchandising talent; provide clear direction, feedback, and performance management.
• Serve as a strong people leader and cross-functional partner, influencing decision-making at multiple levels of the organization.
• Provide project leadership by setting priorities, managing timelines, allocating resources, and ensuring successful delivery of seasonal and launch initiatives.
• Partner with cross-functional teams to align on Beauty visual strategies that support Path to Potential.
• Champion an elevated, cohesive Beauty shopping experience through visual merchandising, storytelling, and display execution in all store formats.

Skills

Leadership

Communication

Presentation

Visual merchandising

Trend awareness

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

Why You Belong Here

At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

The Director, Beauty Visual Merchandising is responsible for setting and leading the visual merchandising strategy that elevates Brand equity, drives commercial performance, and enhances the customer experience across the Beauty business. This role owns the end-to-end Beauty visual experience—translating Brand and Merchant priorities into scalable, executable direction across floorsets, launches, programs, and seasonal initiatives. The Director partners closely with Creative, Marketing, Merchandising, and Store Operations to ensure cohesive and elevated execution across all Beauty touchpoints. This role leads teams, influences senior stakeholders, and delivers a differentiated, premium brand experience in stores.

Responsibilities

• Develop the Beauty Visual Merchandising strategy into compelling, brand-right concepts supporting fragrance, body care, gifting, and cross-category storytelling.
• Own the full lifecycle of the Beauty visual merchandising experience, from concept to execution.
• Drive innovation by identifying new visual and merchandising approaches that enhance product presentation, storytelling, and customer engagement.
• Oversee testing strategies and insights work to guide continuous improvement and deliver measurable business results.
• Stay current on industry trends, competitive landscape, and emerging Beauty merchandising best practices.
• Conduct regular store visits to maintain brand intimacy, assess execution, and identify opportunities for refinement.
• Lead, coach, and develop Beauty visual merchandising talent; provide clear direction, feedback, and performance management.
• Serve as a strong people leader and cross-functional partner, influencing decision-making at multiple levels of the organization.
• Provide project leadership by setting priorities, managing timelines, allocating resources, and ensuring successful delivery of seasonal and launch initiatives.
• Partner with cross-functional teams to align on Beauty visual strategies that support Path to Potential.
• Champion an elevated, cohesive Beauty shopping experience through visual merchandising, storytelling, and display execution in all store formats.

Minimum Salary: $152,300.00

Maximum Salary: $216,090.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

• Bachelor's Degree in Marketing, Fashion Merchandising, Art, Design, or related field
• 8+ years of experience leading Beauty visual merchandising strategy, execution, and team leadership
• Outstanding creative, design, and visual merchandising skills with strong aesthetic sensibility
• Deep understanding of product positioning strategies within Beauty (fragrance, body care, cosmetics)
• Strong knowledge of current Beauty visual and retail trends
• Excellent written and verbal communication skills
• Strong presentation and influence skills
• Proficiency in MS Office Suite, Adobe Illustrator, Adobe InDesign, and Adobe Photoshop

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.