Brand Experience Manager | Visual Merch & Team Coaching

Victoria's Secret & Co.; California; Hybrid; USD 55,000 - 86,000; Full time

Job summary

Victoria's Secret is seeking a Store Manager to lead customer experience and brand execution in high-volume stores. You will guide sales teams, coach associates, hire and develop talent, and ensure visual standards align with brand direction. This role emphasizes coaching, accountability, and delivering strong sales results.

The ideal candidate will drive daily operations, manage labor, and collaborate with leadership to execute brand initiatives and product storytelling across the selling floor.

Qualifications

• Strong customer-service orientation with leadership skills.
• Ability to coach and develop store teams.
• Experience with visual merchandising and brand storytelling.

Responsibilities

• Drive overall customer and brand experience in Victoria’s Secret store.
• Lead visual execution and translate brand direction into priorities.
• Provide direction to Supervisors and Selling Associates; participate in hiring decisions.

Skills

Customer experience

Leadership

Coaching

Merchandising

Job description

Description

A Victoria’s Secret & Co Manager is a values-based leader who delivers exceptional customer and associate experiences to grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution. This role reports to the Store Manager or Assistant Store Manager, as assigned.

Key Responsibilities

The Victoria’s Secret Manager drives the overall customer and brand experience within the Victoria’s Secret Business. They ensure both product presentation and selling behaviors reflect the Brand’s guidance and objectives. Specifically, the Victoria’s Secret Manager owns:

• Visual execution within the Victoria’s Secret business by translating brand direction into clear priorities and daily actions
• Product storytelling and selling behaviors, protecting the emotional tone of the customer’s experience
• Category-level performance insights, leveraging company tools and reports
• Sales floor and fitting room standards (if applicable)
• Talent lifecycle, including interviewing and hiring decisions and performance management, along with the Store Manager
• Direct reports, as assigned, including Victoria’s Secret Supervisors and/or Selling Associates
• This role is present in higher volume or more complex environments and leads the performance and direction of the business

Store Leadership Expectations

• Leading and demonstrating company values
• Executing the role of the Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personally selling
• Coaching & development of associates
• Executing Daily Work Force Management actions to manage labor hours
• Maintaining visual merchandising standards
• Collaborating with Sales Leadership Teams to ensure seamless execution
• Leading and modeling behaviors that link to leadership competencies
• Demonstrating and leading company policy and procedures
• Additional duties, as assigned, including, but not limited to: floorset mapping and execution, product launch support, brand education, and shipment processing

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