BDR: AI-Powered SaaS for CPG & Food Service Growth

TELUS Agriculture & Consumer Goods; Chicago (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

TELUS Agriculture and Consumer Goods (TAC) is seeking a Business Development Representative to join the sales team and serve as the first link in our pipeline. You'll identify, engage, and qualify high-potential opportunities in the foodservice and retail CPG spaces, collaborating with Account Executives and managers to drive pipeline velocity.

The role emphasizes outbound prospecting via phone, email, and LinkedIn, plus discovery calls using BANT to ensure sales-ready leads and accurate

Qualifications

• 1–2+ years in B2B sales development or outbound prospecting.
• Experience in fast-growing SaaS environments.
• Proven track record of exceeding activity or pipeline targets.
• Strong verbal and written communication for SaaS products.
• Knowledge of BANT or similar qualification frameworks.
• CRM proficiency, preferably Salesforce.
• Experience with outbound prospecting via cold calling, email, LinkedIn.
• Growth mindset with willingness to learn.
• Collaborative work style with cross-functional teams.
• Familiarity with foodservice/retail CPG industry.
• Experience with AI-powered tools or predictive analytics.
• Understanding of retail execution software or POS optimization concepts.

Responsibilities

• Lead outbound prospecting campaigns to build a high-quality pipeline.
• Conduct discovery calls to understand business challenges and goals.
• Apply BANT to qualify leads and hand off only sales-ready opportunities.
• Know TELUS Consumer Goods portfolio, including AI-powered auditing and analytics.
• Collaborate with Marketing, Product Management, and BDR Manager to refine discovery.
• Maintain Salesforce records tracking lead flow from MQL to SAL.
• Build industry expertise in foodservice and retail CPG operations.
• Serve as link between MQLs and SALs for smooth handoffs.
• Participate in BDR campaigns including webinars and events.
• Leverage marketing collateral to support outreach and provide feedback.
• Refine qualification processes to improve conversion and pipeline quality.

Skills

B2B sales development

SaaS experience

Results-driven

Communication skills

BANT knowledge

CRM experience (Salesforce)

Outbound prospecting

Growth mindset

Collaboration

Foodservice/retail CPG familiarity

AI/predictive analytics familiarity

Retail execution knowledge

Tools

Salesforce

Job description

TELUS Agriculture and Consumer Goods (TAC) is seeking a Business Development Representative to join the sales team and serve as the first link in our pipeline. You'll identify, engage, and qualify high-potential opportunities in the foodservice and retail CPG spaces, collaborating with Account Executives and managers to drive pipeline velocity.

The role emphasizes outbound prospecting via phone, email, and LinkedIn, plus discovery calls using BANT to ensure sales-ready leads and accurate