BDM Director

Socket.dev; Englewood (CO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation package

Leadership opportunity with a growing…

Performance-based earning potential

Medical, dental, vision benefits

401(k) options

Paid time off

Employee vehicle purchase programs

Opportunities for professional growth

Supportive dealership leadership team

Job summary

Groove Subaru in Englewood, CO seeks an experienced BDM Director to lead our BDM/BDC department. You will build a high-performing team, optimize lead conversion, and drive showroom traffic through proven processes and coaching.

This role demands strong leadership, attention to detail, and a customer-first mindset in a fast-paced dealership environment. You will partner with Sales and Marketing to optimize campaigns, ensure seamless handoffs, and uphold professional customer interactions from

Qualifications

• Previous automotive BDC/BDM leadership experience preferred.
• Proven experience managing and developing a high-performing BDC team.
• Strong understanding of automotive internet leads and phone sales.
• Experience with CRM systems and dealership lead management.
• Strong understanding of BDC KPIs, including Lead response time, Contact rate, Appointment rate, Show rate, Sold rate, Follow-up activity.

Responsibilities

• Lead, manage, and develop the dealership’s BDM/BDC Department.
• Recruit, train, coach, and motivate BDM/BDC representatives.
• Establish clear performance expectations and hold the team accountable.
• Monitor daily, weekly, and monthly performance metrics.
• Improve lead response times, appointment-setting, show rates, and conversion.
• Develop effective processes for inbound internet, phone, and third-party leads.
• Monitor CRM activity to ensure leads are being properly contacted and followed up with.
• Ensure proper documentation and follow-up of all customer interactions.
• Work closely with Sales Managers and Sales Associates to ensure a smooth handoff of appointments.
• Create and implement strategies to increase showroom traffic and vehicle sales.
• Monitor individual and department KPIs and provide regular performance feedback.
• Conduct team meetings, one-on-one coaching, and ongoing training.
• Identify areas of opportunity and develop action plans to improve results.
• Work closely with the Marketing and Sales Departments on lead generation and campaigns.
• Ensure customers receive a professional and consistent experience from their first contact with the dealership.
• Maintain strong communication between the BDM Department and Sales Management.
• Stay current on automotive BDC best practices, technology, CRM tools, and industry trends.

Skills

BDC Leadership

CRM Experience

Lead Management

KPIs (BDC)

Communication

Organization

Fast-paced

Customer Service

Background Check

US Work Authorization

Driver's License

Tools

CRM Software

Job description

Groove Subaru is seeking an experienced, driven BDM Director to lead our Business Development Department. We are looking for a strong automotive leader who knows how to turn leads into appointments, appointments into showroom visits, and opportunities into sales. The ideal candidate is a hands-on leader who can build a high-performing BDC team, create accountability, and develop processes that consistently improve lead conversion and customer engagement.

What You'll Do

• Lead, manage, and develop the dealership’s BDM/BDC Department
• Recruit, train, coach, and motivate BDM/BDC representatives
• Establish clear performance expectations and hold the team accountable
• Monitor daily, weekly, and monthly performance metrics
• Improve lead response times, appointment-setting, show rates, and conversion
• Develop effective processes for inbound internet, phone, and third-party leads
• Monitor CRM activity to ensure leads are being properly contacted and followed up with
• Ensure proper documentation and follow-up of all customer interactions
• Work closely with Sales Managers and Sales Associates to ensure a smooth handoff of appointments
• Create and implement strategies to increase showroom traffic and vehicle sales
• Monitor individual and department KPIs and provide regular performance feedback
• Conduct team meetings, one-on-one coaching, and ongoing training
• Identify areas of opportunity and develop action plans to improve results
• Work closely with the Marketing and Sales Departments on lead generation and campaigns
• Ensure customers receive a professional and consistent experience from their first contact with the dealership
• Maintain strong communication between the BDM Department and Sales Management
• Stay current on automotive BDC best practices, technology, CRM tools, and industry trends

Requirements

• Previous automotive BDC/BDM leadership experience preferred
• Proven experience managing and developing a high-performing BDC team
• Strong understanding of automotive internet leads and phone sales
• Experience with CRM systems and dealership lead management
• Strong understanding of BDC KPIs, including:
  • Lead response time
  • Contact rate
  • Appointment rate
  • Show rate
  • Sold rate
  • Follow-up activity
• Excellent communication and leadership skills
• Highly organized with strong attention to detail
• Comfortable working in a fast-paced, high-volume dealership environment
• Strong problem-solving and decision-making skills
• Ability to coach employees while maintaining accountability
• Positive, energetic, and team-oriented leadership style
• Strong customer service skills
• Valid driver's license and clean driving record
• Ability to pass a pre-employment background check and drug screen for illegal substances
• Authorized to work in the United States

What We Offer

• Competitive compensation package
• Leadership opportunity with a growing dealership
• Performance-based earning potential
• Medical, dental, and vision benefits
• 401(k) options
• Paid time off
• Employee vehicle purchase programs
• Opportunities for professional growth and advancement
• Supportive dealership leadership team