BDC Manager | Colonial Subaru

Colonial Lincoln; Chester (VA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

ESOP

401(k) Retirement Plan

Medical, Dental, Vision Insurance

Employee Stock Ownership Plan (ESOP)

Paid Time Off and Holidays

Employee Vehicle Purchase Program

Career Advancement Opportunities

Ongoing Training and Professional Dev.

Job summary

Colonial Subaru, part of the CMA family, is seeking an experienced BDC Manager to lead our Business Development Center operations. This role focuses on coaching a team, optimizing lead management across internet, phone, chat channels, and delivering improved conversion rates.

You will partner with Sales and Service leadership to drive dealership performance and customer experiences. The ideal candidate has 3-5 years in a BDC role at an automotive dealership, strong CRM knowledge, and a track

Qualifications

• 3-5 years of experience in a BDC role within an automotive dealership.
• Experience managing internet leads and follow-up processes.
• Strong knowledge of CRM systems and lead management best practices.
• Excellent communication, coaching, and leadership skills.
• Experience tracking and improving performance metrics.
• Ability to work in a fast-paced, customer-focused environment.

Responsibilities

• Lead, coach, and develop the dealership's BDC team.
• Manage inbound and outbound customer communications.
• Oversee internet, phone, chat, and third-party lead follow-up.
• Improve contact, appointment-setting, and appointment-show rates.
• Monitor CRM activity and ensure accurate customer data management.
• Establish and maintain BDC performance standards and accountability.
• Train team members on best practices for customer engagement and conversion.
• Partner with Sales and Service leadership to support dealership goals.
• Analyze lead performance, conversion rates, and key performance indicators.
• Recommend process improvements to increase efficiency and results.
• Ensure a professional and consistent customer experience across all communication channels.

Skills

Leadership

Coaching

Customer engagement

CRM knowledge

Performance metrics tracking

Communication

Tools

CRM systems

Lead management tools

Job description

Description

Build Relationships. Lead a Team. Drive Results.

Colonial Subaru, a proud member of the Carter Myers Automotive (CMA) family, is seeking an experienced BDC Manager to lead our Business Development Center operations.

If you have a proven track record in automotive lead management, customer engagement, internet sales, and team leadership, we want to hear from you. This role is ideal for a results-driven professional who thrives on coaching teams, improving processes, and creating exceptional customer experiences.

Why Join Colonial Subaru?

• Employee-owned organization with ESOP benefits.
• Established and respected Subaru dealership.
• Growth-focused culture with opportunities for advancement.
• Supportive leadership team.
• Commitment to employee development and success.
• Opportunity to make a direct impact on dealership performance.

Compensation & Benefits

• Competitive Base Salary
• Performance-Based Bonus Opportunities
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Employee Stock Ownership Plan (ESOP)
• Paid Time Off and Holidays
• Employee Vehicle Purchase Program
• Career Advancement Opportunities
• Ongoing Training and Professional Development

Requirements

What You’ll Do

• Lead, coach, and develop the dealership's BDC team.
• Manage inbound and outbound customer communications.
• Oversee internet, phone, chat, and third-party lead follow-up.
• Improve contact, appointment-setting, and appointment-show rates.
• Monitor CRM activity and ensure accurate customer data management.
• Establish and maintain BDC performance standards and accountability.
• Train team members on best practices for customer engagement and conversion.
• Partner with Sales and Service leadership to support dealership goals.
• Analyze lead performance, conversion rates, and key performance indicators.
• Recommend process improvements to increase efficiency and results.
• Ensure a professional and consistent customer experience across all communication channels.

What We’re Looking For

Required

• 3-5 years of experience in a BDC role within an automotive dealership.
• Previous experience managing internet leads and customer follow-up processes.
• Strong knowledge of CRM systems and lead management best practices.
• Excellent communication, coaching, and leadership skills.
• Experience tracking and improving performance metrics.
• Ability to work in a fast-paced, customer-focused environment

Preferred

• Previous BDC Manager, Team Lead, or Internet Sales Manager experience.
• Subaru or franchise dealership experience.
• Experience with automotive sales processes and digital retailing tools.

What Success Looks Like

• Increased lead-to-appointment conversion rates.
• Improved appointment show rates and sales opportunities.
• High-performing and engaged BDC team.
• Strong customer satisfaction scores.
• Consistent CRM compliance and process execution.
• Positive collaboration with dealership leadership.

Apply Today

If you have experience as a BDC Manager, Business Development Manager, Internet Sales Manager, Automotive Customer Experience Manager, Automotive Lead Manager, or Automotive Call Center Manager, we encourage you to apply.

Join Colonial Subaru and help drive customer engagement, team performance, and dealership growth.