BDC Representative (Internet Sales) - Colonial Honda

Cmacars; Richmond (VA); On-site; USD 32,000 - 52,000; Full time

Job summary

Carter Myers Automotive (CMA) is seeking a motivated BDC Representative to join our Richmond-area team. You will engage internet customers, build rapport, and set quality showroom appointments at CMA's Colonial Honda as part of our dynamic BDC department.

This fast-paced role rewards high energy, coachability, and strong communication across multiple channels, including video. A valid driver's license is required, and prior customer-facing experience is preferred.

Qualifications

• At least one year of experience in a customer-facing role.
• Excellent communication and interpersonal skills.
• Willingness to learn and grow professionally.
• Basic computer literacy.
• Must have a valid driver’s license.

Responsibilities

• Respond to internet leads quickly and professionally.
• Communicate with customers via phone, text, email, and video.
• Build rapport and create meaningful conversations.
• Set and confirm showroom appointments.
• Follow up consistently with active and past customers.
• Work closely with sales managers and the sales team.
• Track daily performance metrics and activity.

Skills

Customer-facing

Communication skills

Driver's license

Willingness to learn

Job description

Location: CMA's Colonial Honda

BDC Representative Overview: We are looking for a motivated, high-energy individual to join our Business Development Center (BDC) team. This role is critical to driving dealership success by engaging with internet customers, building relationships, and setting quality showroom appointments.

This is not a sit-back role — we are looking for someone who is competitive, coachable, and thrives in a fast-paced environment.

About Carter Myers Automotive (CMA)

Carter Myers Automotive (CMA) is a family and employee-owned company proudly serving Virginia, West Virginia, North Carolina, and Maryland since 1924. Our dealerships represent many of the industry's most respected automotive brands, and our employee ownership culture reflects our belief that when associates have a stake in the business, everyone succeeds.

BDC Representative Responsibilities:

• Respond to internet leads quickly and professionally
• Communicate with customers via phone, text, email, and video
• Build rapport and create meaningful conversations
• Set and confirm showroom appointments
• Follow up consistently with active and past customers
• Work closely with sales managers and the sales team
• Track daily performance metrics and activity

What Success Looks Like:

• High energy and urgency every day
• Strong communication skills (phone + text)
• Ability to build trust quickly with customers
• Consistent follow-up and persistence
• Positive attitude and team-first mindset
• Comfortable using video and creative communication

Requirements

Qualifications

• At least one year of experience working in a customer-facing role
• Friendly, patient, and customer-focused mindset
• Excellent communication and interpersonal skills
• Willingness to learn and grow professionally
• Basic computer literacy
• Must have a valid driver’s license

Employment offers are contingent upon the successful completion of a drug screening and background check.