BDC Representative (Internet Sales) - Colonial Honda

Carter Myers Automotive; Chester (VA); On-site; USD 42,000 - 64,000; Full time

Job summary

Carter Myers Automotive is hiring a BDC Representative for CMA's Colonial Honda. In this fast-paced role, you will engage internet leads, build relationships with customers, and set quality showroom appointments while working closely with the sales team.

You will need at least one year in a customer-facing role, strong communication, and a proactive, energetic mindset. A valid driver's license and basic computer skills are required as you use video, text, and phone to connect with customers.

Qualifications

• At least one year of experience in a customer-facing role.
• Friendly, patient, and customer-focused mindset.
• Excellent communication and interpersonal skills.
• Willingness to learn and grow professionally.
• Basic computer literacy; valid driver’s license required.

Responsibilities

• Respond to internet leads quickly and professionally
• Communicate with customers via phone, text, email, and video
• Build rapport and create meaningful conversations
• Set and confirm showroom appointments
• Follow up consistently with active and past customers
• Work closely with sales managers and the sales team
• Track daily performance metrics and activity

Skills

Customer-facing experience

Customer-focused mindset

Excellent communication

Growth mindset

Basic computer literacy

Valid driver's license

Job description

Description

Location: CMA's Colonial Honda

BDC Representative Overview: We are looking for a motivated, high-energy individual to join our Business Development Center (BDC) team. This role is critical to driving dealership success by engaging with internet customers, building relationships, and setting quality showroom appointments.

This is not a sit-back role — we are looking for someone who is competitive, coachable, and thrives in a fast-paced environment.

About Carter Myers Automotive (CMA)

Carter Myers Automotive (CMA) is a family and employee-owned company proudly serving Virginia, West Virginia, North Carolina, and Maryland since 1924. Our dealerships represent many of the industry's most respected automotive brands, and our employee ownership culture reflects our belief that when associates have a stake in the business, everyone succeeds.

BDC Representative Responsibilities

• Respond to internet leads quickly and professionally


• Communicate with customers via phone, text, email, and video


• Build rapport and create meaningful conversations


• Set and confirm showroom appointments


• Follow up consistently with active and past customers


• Work closely with sales managers and the sales team


• Track daily performance metrics and activity

What Success Looks Like

• High energy and urgency every day


• Strong communication skills (phone + text)


• Ability to build trust quickly with customers


• Consistent follow-up and persistence
  
• Positive attitude and team-first mindset


• Comfortable using video and creative communication

Requirements

Qualifications

• At least one year of experience working in a customer-facing role


• Friendly, patient, and customer-focused mindset


• Excellent communication and interpersonal skills


• Willingness to learn and grow professionally


• Basic computer literacyMust have a valid driver’s license

Employment offers are contingent upon the successful completion of a drug screening and background check.