BDC Appointment Specialist – Lead Nurturing & Scheduling

New Century Honda; Glendale (CA); On-site; USD 25,000 - 33,000; Full time

Job summary

New Century Honda in Glendale, CA, seeks a Business Development Center Representative to handle customer inquiries, qualify leads, and schedule showroom visits. You will maintain communications across email, phone, and text to drive appointments and follow-up with potential buyers.

The role requires strong written and verbal communication, basic computer skills, and the ability to work with CRM systems. This full-time position reports to the BDC Director.

Qualifications

• High school diploma or GED is required or equivalent experience.
• Strong written and verbal communication skills are essential.
• Ability to read, interpret, and respond to customer requests.

Responsibilities

• Responds to customer requests from the Internet lead system and gathers information from the customer about the make, type, and quality of vehicle desired; trade in details; customer’s goals.
• Mines the existing customer database for new and/or additional customer interest in additional vehicle purchases, contacting such customers by email, phone, and text messages.
• Researches and develops lists of potential clients.
• Identifies and qualifies business opportunities
• Follows up on sales leads and makes cold calls to potential clients.
• Schedules appointment with customer to visit the dealership to meet with a salesperson who will then conduct the steps of the sale.
• Consults regularly with the Internet Director.
• Follows an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Follows a prospect development system and sends follow up emails and makes follow up calls to those potential customers.
• Follows established prospecting steps and procedures.
• Remains knowledgeable of new products, features, accessories, processes, etc.
• Attends sales meetings and training sessions as scheduled.
• Meets, or exceeds, written forecast and projection numbers.
• Other duties as assigned.

Skills

Communication skills

Oral and written communication

Basic computer skills

Education

High school diploma or GED

Tools

CRM software

Job description

New Century Honda in Glendale, CA, seeks a Business Development Center Representative to handle customer inquiries, qualify leads, and schedule showroom visits. You will maintain communications across email, phone, and text to drive appointments and follow-up with potential buyers.

The role requires strong written and verbal communication, basic computer skills, and the ability to work with CRM systems. This full-time position reports to the BDC Director.