Bay Area Sales Manager

Ola Sol; Oakland (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Meaningful equity stake

Flexible work arrangements

Job summary

Ola Sol in California is seeking a Beverage Sales Representative/Sales Manager to launch and grow our presence in the Bay Area’s on-premise and off-premise channels.

You will open new accounts, educate on our agave wine, develop cocktail programs, and coordinate with distributors while building a sales team over time. Flexible to part-time, contract, or full-time roles, with potential equity for full-time hires.

Qualifications

• 2+ years of outside sales or beverage/alcohol sales experience preferred.
• Strong knowledge of the Bay Area alcohol market and account relationships a plus.
• Passion for wine, agave, and cocktail culture.
• Entrepreneurial, self-starter who thrives in a new category sales environment.
• Skilled at relationship building, negotiation, and closing deals.
• Organized, results-oriented, and comfortable with both strategy and execution.
• Proficient in Google Suite (Gmail, Docs, Sheets, Slides).
• Base salary + uncapped commission/bonus (expected 15–25% of salary).

Responsibilities

• Drive alcohol beverage sales: Open new accounts, build relationships, and secure re-orders.
• Tell the Ola Sol story: Educate distributors, retailers, bartenders, and consumers about agave wine.
• Build cocktail programs: Create offerings that increase volume and margin.
• Work the market: Minimum 4 days per week calling on accounts.
• Distributor management: Partner with distributor team to ensure alignment and growth.
• Plan & execute strategy: Develop monthly sales plans, manage budgets, hit KPIs.
• Host trainings & tastings: Conduct brand education and build awareness through events.
• Stay compliant: Ensure all sales practices follow state & company laws/policies.

Skills

Outside sales

Bay Area market knowledge

Relationship building

Negotiation and closing deals

Google Suite

Tools

Google Suite

Job description

About Ola Sol

Ola Sol is a premium agave wine that delivers the refreshing taste of tequila with half the alcohol and calories. We’re pioneering a new low-ABV wine & spirits category in the alcohol beverage industry — and we’re looking for a Sales Manager / Sales Representative to launch and grow our presence in Northern California.

This is a career-defining opportunity to sell a new product with zero competition in its category.

The Role

We’re hiring a Beverage Sales Representative / Alcohol Sales Manager who knows the Bay Area market. Experience in wine, spirits, or alcohol beverage sales is a plus, but not required — what matters most is being a natural salesperson who loves building relationships, winning new accounts, and driving sales volume.

You’ll represent Ola Sol across on-premise and off-premise accounts (bars, restaurants, and retailers) while working closely with distributor partners. Once the market is established, you’ll also have the opportunity to hire and train your own sales team.

We’re open to part-time, contract, and full-time candidates.

What You’ll Do

• Drive alcohol beverage sales: Open new accounts, build strong relationships, and secure re-orders.
• Tell the Ola Sol story: Educate distributors, retailers, bartenders, and consumers about agave wine.
• Build cocktail programs: Create easy-to-implement offerings that increase volume and margin.
• Work the market: Minimum 4 days per week calling on accounts (bars, restaurants, retail).
• Distributor management: Partner with our distributor team to ensure alignment and growth.
• Plan & execute strategy: Develop monthly sales plans, manage budgets, and hit KPIs.
• Host trainings & tastings: Conduct brand education and build awareness through events.
• Stay compliant: Ensure all sales practices follow state & company laws/policies.

Who You Are

• 2+ years of outside sales or beverage/alcohol sales experience preferred.
• Strong knowledge of the Bay Area alcohol market and account relationships a plus.
• Passion for wine, agave, and cocktail culture (you know how to make a great margarita).
• Entrepreneurial, self-starter who thrives in a new category sales environment.
• Skilled at relationship building, negotiation, and closing deals.
• Organized, results-oriented, and comfortable with both strategy and execution.
• Proficient in Google Suite (Gmail, Docs, Sheets, Slides).
• Base salary + uncapped commission/bonus (expected 15–25% of salary).
• Meaningful equity stake (vested over 4 years for full-time hires).
• Make your own schedule with flexible structure: Part-time, contract, or full-time considered.
• Ground-floor opportunity to build a career in alcohol beverage sales leadership.

Other Notes

• Sales brokers and independent beverage sales reps welcome to apply.