Bay Area Admissions Lead — Own End-to-End Enrollment Growth

Crossover; Torrance (CA); On-site; USD 85,000 - 125,000; Full time

Job summary

Alpha School is hiring an Associate Director of Admissions to grow enrollment at one Bay Area campus. You will cultivate relationships, own inquiries, needs assessments, tours, and onboarding, and you will be the trusted face for families considering the Alpha model.

You will work on-site at a Palo Alto or San Rafael campus, engaging with families, hosting open houses, and defending data-driven admissions decisions to analytical parents, while building a scalable local playbook.

Qualifications

• 3+ years in premium client-facing roles with $25K+ per client or $2K+ per month
• Ownership of end-to-end admissions journey: application, needs assessment, offer, decision, onboarding
• A measurable growth or customer-acquisition number you owned, including how you generated leads and built local partnerships
• 7+ concurrent client or family relationships at different stages, tracked in a named CRM or database
• Hands-on use of AI tools in a client-facing workflow, such as meeting preparation, personalized outreach, conversation summaries, or follow-up
• Experience personally leading in-person tours, presentations, meetings, or hosted experiences for high-net-worth clients, senior executives, or similarly demanding audiences
• Strong written and verbal communication with executive presence: you can uncover needs, explain complex concepts simply, handle objections, and lead high-stakes decision conversations
• Experience managing thoughtful, multi-touch client relationships over several weeks, including staying engaged with prospects that do not immediately commit

Responsibilities

• Generate demand through preschool and feeder relationships, community partnerships, referrals, and local events
• Own every stage yourself: first inquiry, needs-assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding
• Lead tours, open houses, and information sessions where you defend an AI-powered learning model to analytical, skeptical parents
• Holding 7 or more active family relationships at different stages, each with a tracked status and next action in HubSpot and our SIS
• Reporting weekly on pipeline health and conversion quality, and rewriting the local admissions playbook, FAQs, and SOPs as you learn what works in your market

Skills

Premium client-facing

End-to-end ownership

Growth / acquisition

Executive communication

AI tools in workflow

Tools

HubSpot

CRM

SIS

Job description

Alpha School is hiring an Associate Director of Admissions to grow enrollment at one Bay Area campus. You will cultivate relationships, own inquiries, needs assessments, tours, and onboarding, and you will be the trusted face for families considering the Alpha model.

You will work on-site at a Palo Alto or San Rafael campus, engaging with families, hosting open houses, and defending data-driven admissions decisions to analytical parents, while building a scalable local playbook.