Enrollment Director — Bay Area Growth & Admissions Leader

Crossover; Antioch (CA); On-site; USD 213,000 - 288,000; Full time

Job summary

Alpha is seeking a Director of Enrollment to generate demand and own the full admissions journey on-site at a Bay Area campus. You will build preschool and feeder-school relationships, run events, and manage families from inquiry to onboarding. You’ll host tours and info sessions, defend an AI-enabled learning model, and maintain multi-stage relationships with weekly pipeline reports.

You are the face of Alpha in the community, able to say

Qualifications

• 3+ years in premium client-facing roles with a buyer at $25K+ per client.
• Own end-to-end admissions journey and growth targets.
• 7+ concurrent family relationships tracked in a CRM/SIS.
• Hands-on use of AI tools in client-facing workflows.

Responsibilities

• Generate own qualified family demand through preschool and feeder-school relationships, partnerships, referrals, and events.
• Own every stage: inquiry, needs assessment, campus tour, shadow day, enrollment decision, onboarding.
• Lead tours, open houses, and info sessions defending AI-powered learning to skeptical parents.
• Maintain 7+ active family relationships at different stages with tracked status.
• Report weekly on pipeline health and rewrite local admissions playbook and SOPs.

Skills

Client relationships

Lead generation

AI tools usage

Executive communication

In-person relations

Tools

HubSpot

SIS

CRM

Job description

Alpha is seeking a Director of Enrollment to generate demand and own the full admissions journey on-site at a Bay Area campus. You will build preschool and feeder-school relationships, run events, and manage families from inquiry to onboarding. You’ll host tours and info sessions, defend an AI-enabled learning model, and maintain multi-stage relationships with weekly pipeline reports.

You are the face of Alpha in the community, able to say