Bay Area Admissions Growth Lead for AI-Powered K-12

Alpha School; Fremont (CA); On-site; USD 225,000 - 275,000; Full time

Job summary

Alpha School in the San Francisco Bay Area is hiring an Associate Director of Admissions to drive enrollment for a campus. You will generate demand, own the full enrollment journey, and lead tours and events for high-net-worth families in a fast-paced, data-driven environment.

You will manage 7+ relationships across stages, report on pipeline health weekly, and help shape the admissions playbook while representing a bold AI-powered learning model to skeptical audiences.

Qualifications

• 3+ years in premium client-facing roles with $25K+ per client or $2K+ per month.
• End-to-end ownership of application, needs assessment, offer, decision, onboarding.
• At least 12 months owning enrollment/revenue targets with results.
• 7+ concurrent relationships at different stages, tracked in a CRM.
• Concrete example of recommending against product when not a fit.
• Hands-on use of AI tools in client-facing workflows.
• Experience leading in-person tours/presentations for demanding clients.
• Strong written and verbal communication with executive presence.
• Willing to relocate to Palo Alto, CA or San Rafael, CA within 60 days; on-site expected.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Grow enrollment at one Bay Area campus with families who thrive in the Alpha model.
• Own the full enrollment journey: inquiry, needs assessment, campus tour, shadow day, decision, onboarding.
• Lead tours, open houses, and information sessions defending AI-powered learning to analytical parents.
• Manage 7+ active family relationships with tracked status and next actions in HubSpot/SIS.
• Report weekly on pipeline health and help rewrite the local admissions playbook and SOPs.

Skills

Premium client-facing sales

End-to-end admissions

Relationship management

Multi-touch nurturing

Executive communication

AI tools in workflow

In-person tours / presentations

Relocation willingness (60 days)

US work authorization

High-net-worth client experience

Tools

HubSpot

CRM software

Job description

Alpha School in the San Francisco Bay Area is hiring an Associate Director of Admissions to drive enrollment for a campus. You will generate demand, own the full enrollment journey, and lead tours and events for high-net-worth families in a fast-paced, data-driven environment.

You will manage 7+ relationships across stages, report on pipeline health weekly, and help shape the admissions playbook while representing a bold AI-powered learning model to skeptical audiences.