On-site Bay Area Admissions Leader: Drive Enrollment Growth

Alpha School; Sacramento (CA); On-site; USD 209,000 - 228,000; Full time

Job summary

Alpha School in the San Francisco Bay Area seeks a highly seasoned Director of Admissions and Enrollment to drive growth for one campus, with a mandate to build new demand and maintain selectivity. You will own the entire enrollment journey—from first inquiry to onboarding—while managing multiple high-net-worth family relationships and presenting data-backed, AI-enhanced student outcomes.

You will work on-site five days a week in Palo Alto or San Rafael, leveraging your local network and

Qualifications

• 3+ years in premium client-facing roles with $25K+ per client or $2K+ per month.
• End-to-end enrollment ownership: application to onboarding.
• 12+ months owning enrollment, membership, client-count, or revenue targets with results.
• 7+ concurrent client/family relationships tracked in a named CRM.
• Hands-on use of AI tools in client-facing workflow (prep, outreach, summaries).
• Experience leading in-person tours/meetings for high-net-worth clients or executives.
• Strong written and verbal communication with executive presence.
• Willing to relocate to Palo Alto or San Rafael within 60 days; on-site only.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Generate own qualified family demand through preschool and feeder-school relationships, partnerships, referrals, and local events.
• Own every stage: inquiry, needs assessment, campus tour, shadow day, enrollment decision, onboarding.
• Lead tours, open houses, and information sessions defending the AI-powered learning model.
• Hold 7+ active family relationships at different stages, tracked in HubSpot and our SIS.
• Report weekly on pipeline health and conversion quality, and rewrite the local admissions playbook, FAQs, and SOPs.

Skills

Client-facing sales

Executive communication

Relationship management

Relocation within 60 days

AI tools in workflow

Tools

HubSpot

CRM/SIS systems

AI-assisted meetings

Job description

Alpha School in the San Francisco Bay Area seeks a highly seasoned Director of Admissions and Enrollment to drive growth for one campus, with a mandate to build new demand and maintain selectivity. You will own the entire enrollment journey—from first inquiry to onboarding—while managing multiple high-net-worth family relationships and presenting data-backed, AI-enhanced student outcomes.

You will work on-site five days a week in Palo Alto or San Rafael, leveraging your local network and