Remote Growth Marketing Manager - B2B Lead Gen

Your Startup Operations LLC; United States; Remote; CAD 77,000 - 94,000; Full time

Job summary

Your Startup Operations LLC is seeking a Growth Marketing Manager to turn marketing into a predictable source of qualified sales opportunities. You will own B2B lead generation across organic social media, SEO, email marketing, and paid advertising, with a primary focus on organic social and SEO/AISO to attract, nurture, and convert high‑intent prospects.

You will collaborate with our Sales and Marketing partner to build campaigns from real customer conversations and performance data, while

Qualifications

• 3+ years of experience in B2B growth marketing, demand generation, or similar performance‑driven role.
• 2+ years marketing to U.S. business owners, with understanding of their buying behavior.
• Proven B2B lead generation results and ability to explain impact on revenue.
• Strong hands‑on experience in organic social media and/or SEO with lead generation.
• Experience across multiple channels including email marketing and paid advertising.
• Experience developing short‑form video strategies and content optimization.
• Practical experience building AI and marketing automation workflows.
• Experience working closely with sales teams and using customer feedback to improve performance.
• Strong copywriting, analytics, and problem‑solving skills.
• Proficiency with marketing analytics, CRMs, and automation platforms.
• Experience owning both strategy and execution in small teams or startups.

Responsibilities

• Own organic social media and content growth across multiple platforms.
• Develop short-form video concepts, scripts, hooks, and CTAs to generate qualified leads.
• Identify trends and opportunities to resonate with target audiences.
• Test content formats, messaging, and distribution strategies.
• Turn engagement into measurable leads and booked calls.
• Own SEO and AI search optimization strategy to increase high‑intent visibility.
• Develop and oversee SEO-focused content plans including blogs.
• Improve existing content to boost search visibility and conversions.
• Track organic performance and connect to leads and calls.
• Develop email campaigns and automated nurture sequences.
• Create persuasive copy based on customer pain points and buying motivations.
• Optimize audience segmentation, messaging, and conversion rates.
• Build CRM workflows to move prospects through funnel.
• Support and optimize paid campaigns, test new creatives and audiences.
• Monitor KPIs like CPL, CAC, and ROAS and scale what works.
• Build and improve AI-powered marketing workflows and automation.
• Troubleshoot workflows and partner with sales to align messaging.
• Report weekly on performance and opportunities.

Skills

B2B growth marketing

Lead generation

Organic social media

SEO

Email marketing

Paid advertising

AI marketing automation

Sales collaboration

Copywriting

Marketing analytics

Job description

Your Startup Operations LLC is seeking a Growth Marketing Manager to turn marketing into a predictable source of qualified sales opportunities. You will own B2B lead generation across organic social media, SEO, email marketing, and paid advertising, with a primary focus on organic social and SEO/AISO to attract, nurture, and convert high‑intent prospects.

You will collaborate with our Sales and Marketing partner to build campaigns from real customer conversations and performance data, while