Houston SEO & GEO Growth Strategist

SpaceManager Closets; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

SpaceManager Closets is seeking a creative Digital Marketing & SEO/GEO Content Strategist in Houston to grow organic search visibility, drive qualified leads, and boost conversions. The role blends traditional SEO with Generative Engine Optimization, content strategy, and local market focus across home organization products and services.

You will develop a content calendar, publish SEO-optimized articles, create service and location pages, and optimize Google Business Profile listings while

Qualifications

• 3+ years of experience in SEO, digital content marketing, or a closely related role.
• Demonstrated success improving organic search traffic, keyword rankings, and lead generation.
• Strong understanding of on-page, technical, and local SEO best practices.
• Familiarity with AI-powered search, Generative Engine Optimization (GEO), and emerging search trends.
• Excellent writing, editing, research, and storytelling skills.
• Experience creating SEO-optimized blog articles, service pages, and landing pages.
• Proficiency with Google Analytics, Google Search Console, and SEO research tools such as SEMrush or Ahrefs.
• Experience working with content management systems and publishing website content.
• Ability to work independently, manage multiple projects, and consistently meet deadlines.
• Strong analytical skills and an understanding of how marketing activities contribute to business growth.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search visibility, website traffic, and qualified lead generation.
• Conduct keyword research targeting high-intent searches related to custom closets, walk-in closets, garage storage, pantries, and other home organization solutions.
• Optimize website pages, blog posts, landing pages, titles, meta descriptions, internal links, and other on-page SEO elements.
• Identify and implement technical SEO improvements, including site structure, indexing, schema markup, and page performance.
• Track performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Develop strategies to improve SpaceManager Closets' visibility in AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and other emerging platforms.
• Structure and optimize website content to improve its likelihood of being discovered, understood, cited, or recommended by AI search engines.
• Build authoritative, informative content that answers homeowners' questions about custom closets, pricing, design, materials, and installation.
• Monitor brand visibility across AI platforms and identify opportunities to improve recommendations, mentions, and citations.
• Stay current with developments in SEO, AI search, GEO, and evolving consumer search behavior.
• Develop and manage a comprehensive content calendar aligned with SEO objectives, customer interests, and business priorities.
• Research, write, edit, and publish approximately two high-quality, SEO-optimized blog articles per week.
• Create compelling content for service pages, location pages, landing pages, newsletters, and other marketing materials.
• Develop content targeting different stages of the customer journey, from initial inspiration and research to consultation requests.
• Collaborate with sales personnel, and production teams to develop authentic content showcasing completed projects, products, and customer experiences.
• Develop and implement local SEO strategies targeting Houston and surrounding communities.
• Optimize and maintain Google Business Profile listings, including business information, photos, updates, and relevant content.
• Create and improve geographically targeted website content for priority Houston-area markets.
• Strengthen local search relevance through citations, authoritative backlinks, reviews, and locally relevant content.
• Identify opportunities to improve visibility in Google's local search results and map listings.
• Track organic rankings, local search visibility, traffic, and leads across priority geographic markets.
• Maintain and update website content to ensure accuracy, consistency, and strong SEO performance.
• Create, optimize, and test landing pages designed to convert visitors into consultation requests.
• Improve website user experience, internal navigation, calls to action, and conversion opportunities.
• Collaborate with external developers or technical vendors on website improvements when necessary.
• Analyze website visitor behavior and conversion performance to identify opportunities for improvement.
• Develop and coordinate biweekly email newsletters featuring completed projects, design inspiration, promotions, and educational content.
• Create and manage email campaigns, contact segmentation, and basic marketing automation workflows.
• Develop and repurpose content for social media platforms, including Facebook, Instagram, Pinterest, and LinkedIn.
• Collaborate with the company's creative and video resources to turn completed projects into engaging content across multiple marketing channels.
• Ensure consistent brand messaging throughout all marketing materials.
• Monitor and report on organic traffic, keyword rankings, local SEO performance, AI search visibility, and lead generation.
• Develop monthly reports highlighting marketing performance, trends, and opportunities.
• Evaluate which content and marketing initiatives produce qualified leads and consultation requests.
• Use data to continuously refine SEO, GEO, content strategy, and website conversion performance.
• Collaborate with the marketing team and external advertising agency to align organic content with paid advertising initiatives.

Skills

SEO strategy

Content strategy

Keyword research

Google Analytics

GEO/AI SEO

Blog writing

CMS platforms

Data analysis

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

SpaceManager Closets is seeking a creative Digital Marketing & SEO/GEO Content Strategist in Houston to grow organic search visibility, drive qualified leads, and boost conversions. The role blends traditional SEO with Generative Engine Optimization, content strategy, and local market focus across home organization products and services.

You will develop a content calendar, publish SEO-optimized articles, create service and location pages, and optimize Google Business Profile listings while