B2C Growth & Lead Gen Marketing Director

SpaceManager; Houston (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

SpaceManager, Houston's leading closet and cabinetry company, seeks a high-energy Marketing Director to own B2C growth, lead generation, and revenue. You will drive paid campaigns, HubSpot workflows, content, email, landing pages, and analytics with hands-on execution.

You'll work directly with the CEO, shaping strategy, testing ideas, and building a scalable marketing engine to generate qualified homeowner leads and booked design consultations.

Qualifications

• 8+ years of B2C marketing with lead generation responsibility.
• Hands-on experience with Google Ads, paid social, email, content marketing.
• Experience with HubSpot or similar CRM/marketing automation.
• Strong understanding of landing pages, funnels, attribution, and lead nurturing.
• Analytical mindset with ability to act on data.

Responsibilities

• Own the B2C marketing strategy and day-to-day execution.
• Generate qualified homeowner leads and booked design consultations.
• Manage and optimize Google Ads, paid social, and digital campaigns.
• Own marketing performance, including cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue.
• Manage HubSpot, marketing automation, lead nurture, attribution, and reporting.
• Build and improve landing pages, offers, forms, email campaigns, and conversion paths.
• Lead our content strategy based on homeowner questions about cost, options, comparisons, design, and process.
• Collaborate with videographer to develop compelling project and educational content.
• Partner with sales/design to understand lead quality, buyer questions, objections, and conversion.
• Drive local SEO, reviews, website performance, email, social media, and other B2C growth initiatives.
• Manage select outside marketing vendors and specialists when needed.
• Test new channels, campaigns, offers, creative, and AI tools to find growth opportunities.
• Build the marketing calendar and keep projects moving.

Skills

B2C marketing

Google Ads

Paid social

Digital marketing

Email marketing

Content marketing

Lead generation

HubSpot

Landing pages

Conversion optimization

Analytics

Writing

Project management

Organizational skills

Tools

HubSpot CRM

Job description

SpaceManager, Houston's leading closet and cabinetry company, seeks a high-energy Marketing Director to own B2C growth, lead generation, and revenue. You will drive paid campaigns, HubSpot workflows, content, email, landing pages, and analytics with hands-on execution.

You'll work directly with the CEO, shaping strategy, testing ideas, and building a scalable marketing engine to generate qualified homeowner leads and booked design consultations.