B2C/eCommerce Growth Marketing Manager

Mt. Washington Pediatric Hospital; Des Moines (IA); On-site; USD 85,000 - 110,000; Full time

Job summary

Wittern is hiring a Marketing Channel Manager to lead B2C/eCommerce marketing programs, owning full-funnel performance marketing, attribution, and campaign optimization. You will collaborate with marketing, sales, and IT teams to drive inbound quality and revenue growth.

The role focuses on paid media, SEO, GEO, AIO/AEO, and website conversion optimization, with emphasis on data-driven decision making and cross-functional coordination.

Qualifications

• 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation.
• Experience managing eCommerce websites and platforms, including Shopify or WooCommerce.
• Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation.
• Ability to work independently, manage multiple projects or brands, and meet deadlines.

Responsibilities

• Lead performance marketing and demand generation initiatives.
• Develop campaigns tailored to audience motivations and needs.
• Own attribution reporting and dashboards to measure ROI and allocate budgets.
• Lead B2C channel tradeshow and event marketing execution and sales support.

Skills

Knowledge of digital marketing

SEO

PPC

Email marketing

SMS marketing

CRO

Web analytics

Social media marketing

Education

4 Year Degree

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

Marketing automation platforms

CRM systems

CMS

Job description

Wittern is hiring a Marketing Channel Manager to lead B2C/eCommerce marketing programs, owning full-funnel performance marketing, attribution, and campaign optimization. You will collaborate with marketing, sales, and IT teams to drive inbound quality and revenue growth.

The role focuses on paid media, SEO, GEO, AIO/AEO, and website conversion optimization, with emphasis on data-driven decision making and cross-functional coordination.