Marketing B2C/eCommerce Channel Manager

Mt. Washington Pediatric Hospital; Des Moines (IA); On-site; USD 85,000 - 110,000; Full time

Job summary

Wittern is hiring a Marketing Channel Manager to lead B2C/eCommerce marketing programs, owning full-funnel performance marketing, attribution, and campaign optimization. You will collaborate with marketing, sales, and IT teams to drive inbound quality and revenue growth.

The role focuses on paid media, SEO, GEO, AIO/AEO, and website conversion optimization, with emphasis on data-driven decision making and cross-functional coordination.

Qualifications

• 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation.
• Experience managing eCommerce websites and platforms, including Shopify or WooCommerce.
• Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation.
• Ability to work independently, manage multiple projects or brands, and meet deadlines.

Responsibilities

• Lead performance marketing and demand generation initiatives.
• Develop campaigns tailored to audience motivations and needs.
• Own attribution reporting and dashboards to measure ROI and allocate budgets.
• Lead B2C channel tradeshow and event marketing execution and sales support.

Skills

Knowledge of digital marketing

SEO

PPC

Email marketing

SMS marketing

CRO

Web analytics

Social media marketing

Education

4 Year Degree

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

Marketing automation platforms

CRM systems

CMS

Job description

• Location 8040 UNIVERSITY BLVD,Des Moines, IA, 50325,United States
• Job Category Marketing
• Industry Marketing, Manufacturing
• Employee Type Non Union
• Required Degree 4 Year Degree

• Phone [phone]
• Email [e-mail]

Description

What you will do:

Performance Marketing and Demand Generation

Develop andimplement campaigns tailored to target audiences ' motivations and needs.

Create marketing programs that increase inbounds (calls, financing applications and other web forms, chats)and lead quality to meet KPI targets .

Collaborate with marketing, financ e , and sales teams to develop resources and tools that create engagement, drive inbounds, and nurture prospects through the buying journey

Own B2C channelKPIs including site users, inbounds (calls, financing applications and other web forms, chats), CPL, CAC, and eComm erce revenue c ontribution.

Utilize data and analytics, marketing tools/technologies, and customer feedback to improve campaign performance.

Marketing Attribution and Reporting

Partner with marketing, sales andITteam members to build and optimize a full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds, pipeline , and revenue.

Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.

Utilize attribution data, analytics, and performance insights to continuously optimize B2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.

Event / Tradeshow Marketing

Lead B2C channel tradeshow and event marketing execution and performance and sales support.

Measure and optimize event ROI through lead generation, pipeline contribution, and revenue .

Collaborate with sales teams to support post trade show / event follow-up.

Knowledge and Skills:

Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.

Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.

Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

Experiencew orking withthird-party marketing agencies and vendors.

A nalytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements:

7+ years of experience indigital marketing, performance marketing , eCommerce and lead generation

Experience managing eCommerce websites and platforms, including Shopify or WooCommerce

Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation

Ability to work independently, manage multiple projects or brands, and meet deadlines

Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

Requirements

Knowledge and Skills:

Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, emailand SMS marketing, CRO, web analytics, and social media marketing.

Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.

Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.

Experiencew orking withthird-party marketing agencies and vendors.

A nalytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.

Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements:

7+ years of experience indigital marketing, performance marketing , eCommerce and lead generation

Experience managing eCommerce websites and platforms, including Shopify or WooCommerce

Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation

Ability to work independently, manage multiple projects or brands, and meet deadlines

Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

Summary

The Marketing B2C/eCommerce Channel Manager will serve as the day-to-day owner of B2C/eCommerce channel marketing programs and will be responsible for building and optimizing a full funnel marketing attribution capability. This role will be responsible for B2C channelKPIs with an emphasis on driving quality inbounds that meet the company’s B2C/ eCommerce target audience criteria . Working closely with the CMO, this individual will own marketing performance across paid media, SEO , GEO, AIO/ AEO , website conversion optimization, content marketing, promotions, and customer acquisition initiatives designed to grow Wittern's B2C /eCommerce channel s . The ideal candidate combines strong performance marketing, digital marketing , and eCommerce expertise with a deep understanding of marketing attribution .