B2B Growth Marketing Manager - Full-Funnel, Data-Driven

Embedded Shishya; Peru (IL); Hybrid; USD 100,000 - 180,000; Full time

Job summary

Cardinal is seeking a Growth Marketing Manager to own the strategy and execution of integrated campaigns that fuel the company’s pipeline. You’ll architect full-funnel programs—from webinars and events to reports and eBooks—and lead cross-functional teams to deliver cohesive messaging and high‑impact creative.

You’ll monitor performance in real time, optimize campaigns, and ensure channels work together to generate high‑quality leads.

Qualifications

• 5–7 years in B2B growth, demand gen, or integrated marketing.
• Experience running multi-channel, full-funnel campaigns with measurable results.
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, and email platforms.

Responsibilities

• Build full-funnel campaign strategies for major launches (webinars, events, eBooks, reports).
• Lead cross-channel execution across email, paid media, social, and web.
• Monitor performance, optimize campaigns in real time, and ensure cohesive messaging and CTAs.

Skills

Growth marketing

B2B marketing

Multi-channel campaigns

Campaign optimization

Analytics & reporting

Cross-functional collaboration

LinkedIn Ads

Meta Ads

Google Ads

Email marketing platforms

Tools

Webinar tools

Job description

Cardinal is seeking a Growth Marketing Manager to own the strategy and execution of integrated campaigns that fuel the company’s pipeline. You’ll architect full-funnel programs—from webinars and events to reports and eBooks—and lead cross-functional teams to deliver cohesive messaging and high‑impact creative.

You’ll monitor performance in real time, optimize campaigns, and ensure channels work together to generate high‑quality leads.