B2C/eCommerce Growth & Channel Marketing Lead

The Wittern Group

Des Moines (IA)

On-site

USD 100,000 - 140,000

Full time

14 days+

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Job summary

The Wittern Group seeks a seasoned Marketing Channel Manager to own B2C/eCommerce channel marketing. You will drive paid media, SEO, CRO, content, promotions and customer acquisition to grow the company’s B2C/eCommerce footprint.

Collaborate with cross-functional teams, leverage analytics, and optimize attribution to maximize ROI and revenue impact. This position emphasizes data-driven decision making and strategic campaign optimization.

Qualifications

Bachelor's degree in marketing, business, or related field.
7+ years of experience in digital marketing, performance marketing, ecommerce and lead generation.
Experience managing ecommerce websites and platforms (Shopify or WooCommerce).
Skilled in paid media, SEO, GEO, AIO, website optimization and marketing automation.

Responsibilities

Develop and implement campaigns tailored to target audiences' motivations and needs.
Create programs to increase inbound leads and improve lead quality to KPI targets.
Collaborate with marketing, finance and sales to produce resources that drive engagement and nurture prospects.
Own B2C channel KPIs including site users, inbounds, CPL, CAC and ecommerce revenue.
Use data, analytics and feedback to improve campaign performance.
Build and optimize full-funnel marketing attribution to measure ROI and budget impact.
Lead B2C channel tradeshow and event marketing execution, measure ROI and support post-event follow-up.