Ecommerce Manager

The Wittern Group; Des Moines (IA); On-site; USD 100,000 - 140,000; Full time

Job summary

The Wittern Group seeks a seasoned Marketing Channel Manager to own B2C/eCommerce channel marketing. You will drive paid media, SEO, CRO, content, promotions and customer acquisition to grow the company’s B2C/eCommerce footprint.

Collaborate with cross-functional teams, leverage analytics, and optimize attribution to maximize ROI and revenue impact. This position emphasizes data-driven decision making and strategic campaign optimization.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 7+ years of experience in digital marketing, performance marketing, ecommerce and lead generation.
• Experience managing ecommerce websites and platforms (Shopify or WooCommerce).
• Skilled in paid media, SEO, GEO, AIO, website optimization and marketing automation.

Responsibilities

• Develop and implement campaigns tailored to target audiences' motivations and needs.
• Create programs to increase inbound leads and improve lead quality to KPI targets.
• Collaborate with marketing, finance and sales to produce resources that drive engagement and nurture prospects.
• Own B2C channel KPIs including site users, inbounds, CPL, CAC and ecommerce revenue.
• Use data, analytics and feedback to improve campaign performance.
• Build and optimize full-funnel marketing attribution to measure ROI and budget impact.
• Lead B2C channel tradeshow and event marketing execution, measure ROI and support post-event follow-up.

Skills

Digital marketing

Performance marketing

Lead generation

Ecommerce

Data analysis

Stakeholder collaboration

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

Shopify

WooCommerce

Marketing automation platforms

CRM systems

CMS

Attribution tools

Job description

Brief Description

What you will do:

Performance Marketing and Demand Generation

• Develop and implement campaigns tailored to target audiences' motivations and needs.
• Create marketing programs that increase inbounds (calls, financing applications and other web forms, chats) and lead quality to meet KPI targets.
• Collaborate with marketing, finance, and sales teams to develop resources and tools that create engagement, drive inbounds, and nurture prospects through the buying journey
• Own B2C channel KPIs including site users, inbounds (calls, financing applications and other web forms, chats), CPL, CAC, and eCommerce revenue contribution.
• Utilize data and analytics, marketing tools/technologies, and customer feedback to improve campaign performance.

Marketing Attribution and Reporting

• Partner with marketing, sales and IT team members to build and optimize a full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds, pipeline, and revenue.
• Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.
• Utilize attribution data, analytics, and performance insights to continuously optimize B2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.

Event / Tradeshow Marketing

• Lead B2C channel tradeshow and event marketing execution and performance and sales support.
• Measure and optimize event ROI through lead generation, pipeline contribution, and revenue.
• Collaborate with sales teams to support post trade show / event follow-up.

Knowledge And Skills

Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.

• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.
• Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.
• Experience working with third-party marketing agencies and vendors.
• Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.
• Ability to conduct full-funnel marketing analysis and customer journey optimization.

Requirements

• Bachelor's degree in marketing, Business, or a related field
• 7+ years of experience in digital marketing, performance marketing, eCommerce and lead generation
• Experience managing eCommerce websites and platforms, including Shopify or WooCommerce
• Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation
• Ability to work independently, manage multiple projects or brands, and meet deadlines
• Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.

Knowledge and Skills

• Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.
• Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.
• Experience working with third-party marketing agencies and vendors.
• Analytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.
• Ability to conduct full-funnel marketing analysis and customer journey optimization.

Summary

The Marketing B2C/eCommerce Channel Manager will serve as the day-to-day owner of B2C/eCommerce channel marketing programs and will be responsible for building and optimizing a full funnel marketing attribution capability. This role will be responsible for B2C channel KPIs with an emphasis on driving quality inbounds that meet the company’s B2C/eCommerce target audience criteria. Working closely with the CMO, this individual will own marketing performance across paid media, SEO, GEO, AIO/AEO, website conversion optimization, content marketing, promotions, and customer acquisition initiatives designed to grow Wittern's B2C/eCommerce channels. The ideal candidate combines strong performance marketing, digital marketing, and eCommerce expertise with a deep understanding of marketing attribution.