B2B Webinar Lead: Partnerships & Live Events

Canva; California (MO); Hybrid; USD 154,000 - 245,000; Full time

Job summary

Canva is seeking a seasoned webinar marketer to own the end-to-end B2B webinar program across multiple audience streams. You will oversee strategy, scheduling, and guest/partner sourcing, coordinating with Ecosystem and marketing teams to maximize product activation and pipeline.

Responsibilities include managing third-party publisher relationships, optimizing sponsorships, and launching LinkedIn Live as a companion channel, with strong focus on lead quality and measurable outcomes.

Qualifications

• Experience producing webinars or live branded content, ideally in B2B/enterprise marketing.
• Experience managing partnerships or co-marketing relationships to secure and coordinate partner content.
• Strong guest/partner sourcing and relationship management; ability to briefing and manage talent.

Responsibilities

• Own end-to-end B2B webinar program for two audience streams.
• Run the webinar production pipeline: strategy, calendar, briefs, guest/partner sourcing, multi-channel promotion.
• Manage partner webinar pipeline with Ecosystem team and secure major partners.
• Oversee third-party publishers/agencies on sponsored content, including briefing and format development.
• Evaluate syndication/sponsorship models to maximise leads and efficiency.
• Run What's New product webinars tied to Canva launches with PMM/product stakeholders.
• Launch LinkedIn Live as a companion channel and manage gated CTAs and lead capture.

Skills

Webinar production

Partnerships

Vendor management

Guest sourcing

Production logistics

Campaign tracking (UTMs)

LinkedIn Live

Goldcast

Tools

Goldcast

YouTube

LinkedIn Live

Job description

Canva is seeking a seasoned webinar marketer to own the end-to-end B2B webinar program across multiple audience streams. You will oversee strategy, scheduling, and guest/partner sourcing, coordinating with Ecosystem and marketing teams to maximize product activation and pipeline.

Responsibilities include managing third-party publisher relationships, optimizing sponsorships, and launching LinkedIn Live as a companion channel, with strong focus on lead quality and measurable outcomes.