Webinar Events Lead, B2B (12 Month Fixed Term Contract)

Canva; California (MO); Hybrid; USD 154,000 - 245,000; Full time

Job summary

Canva is seeking a seasoned webinar marketer to own the end-to-end B2B webinar program across multiple audience streams. You will oversee strategy, scheduling, and guest/partner sourcing, coordinating with Ecosystem and marketing teams to maximize product activation and pipeline.

Responsibilities include managing third-party publisher relationships, optimizing sponsorships, and launching LinkedIn Live as a companion channel, with strong focus on lead quality and measurable outcomes.

Qualifications

• Experience producing webinars or live branded content, ideally in B2B/enterprise marketing.
• Experience managing partnerships or co-marketing relationships to secure and coordinate partner content.
• Strong guest/partner sourcing and relationship management; ability to briefing and manage talent.

Responsibilities

• Own end-to-end B2B webinar program for two audience streams.
• Run the webinar production pipeline: strategy, calendar, briefs, guest/partner sourcing, multi-channel promotion.
• Manage partner webinar pipeline with Ecosystem team and secure major partners.
• Oversee third-party publishers/agencies on sponsored content, including briefing and format development.
• Evaluate syndication/sponsorship models to maximise leads and efficiency.
• Run What's New product webinars tied to Canva launches with PMM/product stakeholders.
• Launch LinkedIn Live as a companion channel and manage gated CTAs and lead capture.

Skills

Webinar production

Partnerships

Vendor management

Guest sourcing

Production logistics

Campaign tracking (UTMs)

LinkedIn Live

Goldcast

Tools

Goldcast

YouTube

LinkedIn Live

Job description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub San Francisco, which is now home to our US operations. We offer flexibility in how and where you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Owning and executing the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva's research reports) and a combined B2B/Ecosystem partner webinar series
• Running the B2B webinar production pipeline end-to-end: strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline
• Managing the partner webinar pipeline in partnership with the Ecosystem team, securing partners (e.g. LinkedIn, HubSpot, Anthropic, Google, Meta) and the internal product/PMM participation each webinar needs
• Managing relationships with third-party publishers/agencies (e.g. Reuters) on sponsored and co-produced thought-leadership content, including briefing, script oversight and format development
• Evaluating and managing the syndication/sponsorship model for third-party webinar content to maximise lead quality and cost efficiency
• Running the "What's New" product webinar series tied to major Canva launch moments, coordinating PMM and product stakeholders
• Launching and managing LinkedIn Live as a companion channel for webinars, including event pages, gated registration and promotion
• Managing distribution and repurposing across channels - YouTube and LinkedIn Live - and owning gated-content CTAs and lead-capture mechanics with a focus on AI discoverability
• Partnering with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models and budget management
• Briefing and directing any contingent workers or contractors supporting webinar production

You're probably a match if you

• Are experienced producing webinars or a similar live/branded content series, ideally in a B2B or enterprise marketing context.
• Have experience managing partnership or co-marketing relationships (e.g. with an Ecosystem/partnerships team) to secure and coordinate partner-led content.
• Are comfortable managing third-party publishers or agencies (e.g. sponsored or syndicated content deals) - briefing, negotiating scope, and holding them accountable for quality.
• Have strong guest/partner sourcing and relationship management skills - comfortable pitching, briefing and managing talent (internal and external).
• Are comfortable owning production logistics and coordinating with video/creative teams.
• Possess working knowledge of webinar platforms (e.g. Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, registration/MQL reporting).
• Are calm under pressure, with the ability to manage multiple concurrent productions and shifting stakeholder schedules.
• Experience managing or directing contingent workers/contractors is a plus.

About the team

The Marketing team at Canva is on a mission to help the world design - crafting the stories, campaigns, and experiences that inspire creativity and help people unlock the full value of our products. We work hand in hand with Product, Design, Sales & Success, and Growth to bring Canva’s vision to life and support our customers at every stage of their journey.

The B2B Marketing team at Canva builds the content, campaigns and channels that turn Canva's product story into enterprise and business pipeline.

Within B2B Marketing, our Digital Events team creates high-impact webinars and virtual experiences that educate, inspire, and empower organisations around the world. From thought-leadership content to hands-on product demos, we deliver scalable, engaging moments that help teams discover Canva, learn new skills, and adopt our products with confidence.

Other stuff to know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $154,000 to $245,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.