B2B Webinars Lead — Enterprise Growth & Partnerships

Canva; San Francisco (CA); Hybrid; USD 154,000 - 245,000; Full time

Job summary

Canva is seeking a Webinar Events Lead for B2B on a 12 month fixed-term contract based in San Francisco. You’ll own end-to-end webinar programs, partner with Ecosystem teams, and drive pipeline through multi-channel promotion.

You’ll collaborate with product, marketing and growth to produce thought-leadership content, sponsor relationships, and LinkedIn Live initiatives while optimizing lead quality and costs.

Qualifications

• Experience producing webinars or branded content series in a B2B/enterprise marketing context.
• Experience managing partnerships or co-marketing relationships with Ecosystem/partnerships teams.
• Comfort briefing and managing third-party publishers or agencies – briefing, negotiating scope, accountability for quality.
• Strong guest/partner sourcing and relationship management skills – pitching, briefing and managing talent.
• Able to own production logistics and coordinate with video/creative teams.

Responsibilities

• Own and execute the B2B webinar program end-to-end across two audience-specific streams.
• Run the B2B webinar production pipeline: strategy, calendar, briefs, guest sourcing, multi-channel promotion.
• Manage partner webinar pipeline with Ecosystem team and internal stakeholders.
• Coordinate with publishers/agencies on sponsored or co-produced content and ensure quality.
• Evaluate syndication/sponsorship models to maximize lead quality and cost efficiency.
• Lead What's New product webinar series tied to Canva launches and coordinate PMM/product inputs.
• Launch and manage LinkedIn Live as a companion channel with gated registrations.
• Oversee distribution to YouTube and LinkedIn Live and lead content CTAs and lead capture.
• Partner with Growth Marketing on pipeline/MQL attribution and budget tracking.
• Brief and direct contingent workers or contractors supporting production.

Skills

Webinar production

Partnership management

Content strategy

Guest/partner sourcing

Campaign tracking

Tools

Goldcast

YouTube

LinkedIn Live

Job description

Canva is seeking a Webinar Events Lead for B2B on a 12 month fixed-term contract based in San Francisco. You’ll own end-to-end webinar programs, partner with Ecosystem teams, and drive pipeline through multi-channel promotion.

You’ll collaborate with product, marketing and growth to produce thought-leadership content, sponsor relationships, and LinkedIn Live initiatives while optimizing lead quality and costs.