B2B Tech SDR: Lead Gen & Pipeline Builder

Informa Group; Northern (KY); Hybrid; USD 55,000 - 70,000; Full time

Benefits offered by this job

401k match

Unlimited PTO

Volunteer time off

LinkedIn Learning access

Wellbeing programs

Job summary

Informa TechTarget is seeking a driven Sales Development Representative to help grow our national advertising and content marketing partnerships. You will source meetings, introduce our content strategy, and collaborate with TechTarget Account Executives to drive revenue.

The role emphasizes outbound calls, email and LinkedIn outreach, CRM reporting, and ongoing learning about our offerings. A bachelor’s degree and 1–3 years of relevant experience are preferred, with strong communication and

Qualifications

• Bachelor’s degree required, business/marketing/communications preferred.
• 1–3 years experience ideal for early-career professionals in B2B sales.
• Excellent written and verbal communication for email, phone, and in-person interactions.
• Ability to make 50+ calls per day with high energy and professionalism.
• Merit-based environment with performance-driven rewards.
• Proficiency in Microsoft Office and LinkedIn for prospecting and relationship-building.
• Track record of meeting/exceeding monthly goals in advertising/content marketing sales.

Responsibilities

• Research, source and secure leads to build pipeline for Account Directors.
• Make outbound sales calls to assigned territory.
• Participate in weekly meetings; share insights and overcome challenges.
• Manage social media tools for inbound prospect development.
• Interact with prospects, present value propositions and close opportunities.
• Generate qualified leads and set sales appointments.
• Maintain CRM (Salesforce.com) for prospecting status.
• Learn how content marketing programs unlock value for clients.

Skills

Bachelor's degree

1–3 years experience

Strong communication

High energy and persistent

Phone outreach

CRM experience (Salesforce)

MS Office & LinkedIn proficiency

Education

Bachelor's degree

Tools

Salesforce

MS Office

LinkedIn

Job description

Informa TechTarget is seeking a driven Sales Development Representative to help grow our national advertising and content marketing partnerships. You will source meetings, introduce our content strategy, and collaborate with TechTarget Account Executives to drive revenue.

The role emphasizes outbound calls, email and LinkedIn outreach, CRM reporting, and ongoing learning about our offerings. A bachelor’s degree and 1–3 years of relevant experience are preferred, with strong communication and