B2B Tech Growth Marketing Manager

Evlo AI; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Evlo AI is seeking a Marketing Manager to drive integrated demand-gen programs across a technology portfolio. You will translate product positioning into campaigns, increasing qualified pipeline, product adoption, and brand visibility.

The role spans lifecycle email, paid acquisition, SEO/SEM, content, webinars, and social, collaborating with product marketing, sales, creative, and revenue operations to launch measurable programs and improve funnel performance.

Qualifications

• 3–6 years of experience in B2B/B2C technology marketing with ownership of multi‑channel campaigns.

Responsibilities

• Build and execute quarterly marketing plans across paid search, paid social, organic search, email, content, webinars, and partner channels.
• Manage campaigns in HubSpot or Marketo, including segmentation, nurture workflows, lead scoring, testing, and reporting.
• Own campaign measurement in GA4, Salesforce, and BI dashboards; report on conversion rates, CAC, MQL quality, pipeline contribution, and ROI.
• Develop briefs for landing pages, case studies, blog content, ads, and social creative, coordinating with writers/designers/vendors.
• Optimize SEO and SEM through keyword research, audits, Google Ads management, and landing-page experimentation.
• Run A/B tests across messaging, audiences, emails, paid creative, and conversion paths to improve funnel performance.
• Manage campaign budgets, timelines, and vendor relationships; communicate results to leadership.

Skills

Marketing strategy

Multi-channel campaigns

HubSpot/Marketo

GA4/SEO/SEM

SQL/Looker/Tableau

Project management

Content creation

Education

Bachelor's degree in marketing/communication/business

Tools

HubSpot

Marketo

Salesforce

GA4

Job description

Evlo AI is seeking a Marketing Manager to drive integrated demand-gen programs across a technology portfolio. You will translate product positioning into campaigns, increasing qualified pipeline, product adoption, and brand visibility.

The role spans lifecycle email, paid acquisition, SEO/SEM, content, webinars, and social, collaborating with product marketing, sales, creative, and revenue operations to launch measurable programs and improve funnel performance.