Senior Product Marketing Lead, B2B Tech

Socket.dev; Mountain View (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Aeva seeks a seasoned Product Marketing leader to own the complete product marketing experience for its expanding portfolio. You will shape positioning, naming, competitive analysis, feature prioritization and marketing communications, partnering with engineering, product, business development and communications to drive go to market initiatives and campaigns.

You will craft narratives reflecting the inventive core of our technology, define goals, audiences, journey, strategy, messaging, budget

Qualifications

• 10+ years experience in product marketing in technology and B2B environments.
• 7+ years experience crafting compelling narratives for multiple products that drive high-level strategic decisions.
• Results-driven leader with a track record of revenue growth, market share and profitability in global tech LiDAR, Mobile Mapping, Automotive, fiber optic components.
• Exceptional communicator capable of conveying complex concepts in simple terms.
• Able to work independently in a fast-paced environment and move between strategy and execution.
• Startup or entrepreneurial spirit with willingness to jump in and roll up sleeves.

Responsibilities

• Be an expert on Aeva’s industries, customers, products, technology, and competition.
• Develop, evaluate, and test marketing strategies to increase awareness and demand for our products.
• Create sales enablement materials and collateral including competitive research, decks, data sheets, webinars, web pages, product videos.
• Create, position, and launch innovative marketing campaigns and content.
• Define and validate business and technical requirements with stakeholders.
• Serve as the technical and product advocate for strategic accounts.
• Develop educational content for sales and customers.
• Collaborate with sales and operations to forecast sales volumes.

Education

BS/MS in Engineering and Marketing or similar discipline

Job description

Aeva seeks a seasoned Product Marketing leader to own the complete product marketing experience for its expanding portfolio. You will shape positioning, naming, competitive analysis, feature prioritization and marketing communications, partnering with engineering, product, business development and communications to drive go to market initiatives and campaigns.

You will craft narratives reflecting the inventive core of our technology, define goals, audiences, journey, strategy, messaging, budget