Subscriptions Marketing Manager

Media Contacts Ltd; New York (NY); On-site; USD 95,000 - 135,000; Full time

Job summary

Media Contacts Ltd in New York is seeking an experienced B2B marketer to own marketing for premium membership and subscription products, driving new business, engagement, retention and revenue growth.

You will lead integrated campaigns across email, digital, content and paid channels, develop ABM and demand gen initiatives, and collaborate with sales, editorial and product teams to identify growth opportunities.

Qualifications

• Experience marketing in B2B subscriptions, memberships or information products.
• Strong digital marketing skills and commercial awareness with a data-driven approach.
• Ability to run integrated campaigns across email, digital, content and paid channels.
• Proven ability to collaborate with sales, editorial and product teams.

Responsibilities

• Lead integrated marketing campaigns across email, digital, content and paid channels.
• Drive membership acquisition, renewals and upselling through targeted campaigns.
• Develop ABM and demand generation initiatives.
• Work with sales, editorial and product teams to identify growth opportunities.

Skills

B2B marketing

Campaign management

Digital marketing

ABM

Demand generation

Data-driven

Cross-functional collaboration

Tools

CRM

Marketing automation

Job description

An exciting opportunity for an experienced B2B marketer to join a leading international business intelligence, media and events organisation, working across the private markets sector.

You'll take ownership of marketing for a portfolio of premium membership and subscription products, developing campaigns that drive new business, customer engagement, retention and revenue growth.

The role will involve:

• Leading integrated marketing campaigns across email, digital, content and paid channels
• Driving membership acquisition, renewals and upselling through targeted campaigns
• Developing account-based marketing (ABM) and demand generation initiatives
• Working closely with sales, editorial and product teams to identify growth opportunities

What we're looking for:

Previous experience marketing B2B subscriptions, memberships or information products is essential. You'll also need strong digital marketing skills, commercial awareness and experience using data to improve campaign performance.

Why consider it?

You'll join an established international business with an excellent reputation, working on high-value products used by senior investment professionals worldwide.

With genuine campaign ownership, exposure to senior stakeholders and excellent opportunities for career development, this is a great next step for an ambitious B2B marketer.