B2B Strategy & Activation Lead — ABM & Performance

Keplergroup; Chicago (IL); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness stipend

Phone stipend

Internet stipend

Tuition stipend

Home office stipend

Parental leave

Job summary

Kepler is seeking a Manager, Strategy & Activation to lead key client relationships, developing and executing integrated performance marketing and ABM strategies. You’ll understand clients’ business challenges, goals, and audiences, becoming the trusted strategic partner.

You’ll manage a small team (1–3 analysts), drive optimization across Paid Social, Programmatic, Search, and Online Video, and translate data into actionable recommendations for clients and internal teams, both remotely and

Qualifications

• 3–5+ years of experience in digital media planning, activation, performance marketing, and/or account-based marketing.
• Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms.
• Experience developing and executing B2B marketing strategies across account and audience targeting, segmentation, personalization, and multichannel activation.
• Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies.

Responsibilities

• Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging platforms.
• Develop and execute integrated B2B and ABM strategies aligned to client objectives, target accounts, buying groups, and customer journeys.
• Act as the primary point of contact for assigned clients; manage communication and build strong client relationships.
• Lead campaign strategy, planning, activation, and optimization across performance media and ABM programs to drive measurable outcomes.

Skills

Digital media planning

ABM strategy

B2B marketing

Client relationships

Analytical skills

Excel

Platform expertise

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

SA360

DV360

The Trade Desk

Excel (Analytics)

Job description

Kepler is seeking a Manager, Strategy & Activation to lead key client relationships, developing and executing integrated performance marketing and ABM strategies. You’ll understand clients’ business challenges, goals, and audiences, becoming the trusted strategic partner.

You’ll manage a small team (1–3 analysts), drive optimization across Paid Social, Programmatic, Search, and Online Video, and translate data into actionable recommendations for clients and internal teams, both remotely and