Senior Analyst, Activation

Kepler-Group; New York (NY); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness Stipend $75/mo

Tuition Stipend $2,000/yr

Parental Leave

Work From Anywhere 4 weeks per year

Job summary

Kepler seeks a Senior Analyst on its Activation team to support client relationships, oversee campaign execution, and lead program management and innovation. You’ll be a natural leader with strong communication and organizational skills, using data to drive solutions.

In this role, you’ll partner with clients to understand goals, design sophisticated programs, and monitor performance across social, search, and programmatic channels, delivering breakthrough results.

Qualifications

• 1–3+ years of full-time digital optimization experience in channels like Google Ads, DSP/Display, and social.
• Strong interest and/or experience in client services and digital media.
• Ability to manage a complex workload spanning program execution, analysis, and client communications.
• Strong analytical skills and comfort with data analysis and MS Excel.
• Excellent listening and communication skills with ability to build relationships.
• Ability to self-manage, juggle priorities and pay attention to details.
• Capable of contributing to a fast-paced, entrepreneurial, collaborative team environment.

Responsibilities

• Refine expertise in leveraging digital media channels for maximum impact (social, search, video, programmatic).
• Support assigned clients and vendors; track, elevate and solve client issues.
• Partner with clients to understand goals and competitive constraints.
• Design and execute sophisticated programs with the Activation Manager.
• Execute and monitor all aspects of campaign setup and measure performance.
• Contribute to weekly, monthly, and annual client insights and strategy reports.

Skills

Digital optimization

Client services

Analytical skills

MS Excel

Communication

Time management

Attention to detail

Tools

MS Excel

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We'retransparentwithour employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We'regrowing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We'refun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Activation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Senior Analyst on our Activation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as a Senior Analyst if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

What You Will Do:

• Refine your expertise in leveraging digital media channels for maximum impact – including social (Meta Ads, X), search (SEM/PPC: Google, Bing, etc), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, DOOH, etc).
• Support your assigned clients and vendors; track, elevate and solve client issues
• Partner with clients to understand their business goals, marketing objectives, and competitive constraints
• Work closely with your Activation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
• Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis

Desired Skills and Experience:

• 1-3+ years of full-time digital optimization experience required (e.g., Google Ads, DSP/Display Trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization)
  Strong interest and/or experience in client services and digital media (display, mobile, social, search, etc.)
• Ability to “do what it takes” and manage a complex workload that spans program execution, analysis, and client communications\
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Excellent listening and communication skills with strong ability to create and build relationships
• Ability to self-manage, juggle multiple priorities and pay strong attention to details
• Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment
  

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year