Senior Retail Media Strategy & Activation Analyst

Kepler; New York (NY); On-site; USD 73,500 - 85,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness Stipend $75/mo

Mobile Phone Stipend $100/mo

Internet Stipend $50/mo

Learning Stipend $500/yr

Tuition Stipend $2,000/yr

Home Office Equipment Stipend $200

Parental Leave - 16/6 weeks

4 weeks Work From Anywhere

Job summary

Kepler is hiring a Senior Analyst, Retail Media Strategy & Activation to translate client objectives into sophisticated, commerce-driven media blueprints. You will oversee the complete lifecycle of campaigns, from ideation to optimization, and drive incremental growth across paid social and retail networks.

You will pivot tactics in real-time, leverage data to tell a retail performance story, and deliver ROAS-driven insights through ongoing testing and reviews.

Qualifications

• 1–3+ years of full-time experience in digital media optimization, with a focus on RMNs or performance e-commerce.
• Hands-on activation experience with Criteo; familiarity with Walmart Connect and Target Roundel preferred.
• Experience managing product feeds, item-level/SKU management, and inventory-driven optimization variables.

Responsibilities

• Partner with clients to map brand goals to advanced retail media activation strategies across platforms.
• Lead end-to-end execution of complex retail media campaigns.
• Own hands-on activation, pacing, and optimization within retail aggregation networks (Criteo emphasis).
• Analyze ROAS, retail sales data, and on-site/off-site performance to derive insights and value.
• Develop and run robust A/B testing frameworks for retail campaigns.
• Act as a strategic consultant translating platform updates into actionable opportunities during reviews.

Skills

Digital media optimization

Retail Media Networks

Criteo activation

Walmart Connect/Target Roundel

Data analysis in Excel

Tools

Criteo

Pacvue

Skai

Job description

Kepler is hiring a Senior Analyst, Retail Media Strategy & Activation to translate client objectives into sophisticated, commerce-driven media blueprints. You will oversee the complete lifecycle of campaigns, from ideation to optimization, and drive incremental growth across paid social and retail networks.

You will pivot tactics in real-time, leverage data to tell a retail performance story, and deliver ROAS-driven insights through ongoing testing and reviews.