Senior B2B Performance Marketing Manager

Carta; Seattle (WA); On-site; USD 121,000 - 143,000; Full time

Benefits offered by this job

Equity

Excellent benefits

Commission plans (where applicable)

Job summary

Carta is hiring a Performance Marketing Manager to lead paid media strategy across global channels and ABM initiatives. You will partner with Campaign Management, Web, Content, and Sales to drive high-quality leads and scalable pipeline in a dynamic, data-driven team.

The role emphasizes experimentation, cross-functional collaboration, and ownership of campaigns from planning to optimization, with competitive compensation and equity for full-time staff.

Qualifications

• 6+ years of experience in demand generation and/or performance marketing in B2B SaaS.
• Proven track record across paid media channels and ABM programs.
• Experience with marketing automation, attribution, and CRM tools.
• Strong data visualization skills with tools like Looker or Tableau.
• Familiarity with personalization, DSPs, and multi-channel optimization.
• BA required and strong communication skills.

Responsibilities

• Develop multi-channel paid media plans across SMB to Enterprise.
• Drive channel efficiency and optimize ROAS through test-and-scale.
• Design and optimize paid activities to meet direct response and pipeline goals.
• Lead A/B testing on creatives, landing pages, and targeting.
• Collaborate with content, product marketing, sales, and campaigns teams.

Skills

Demand generation

B2B SaaS

Ad platforms

Marketing automation

Data visualization

ABM

Education

BA required

Tools

Marketo

Salesforce

GA4

Google Ads

LinkedIn Ads

Job description

Carta is hiring a Performance Marketing Manager to lead paid media strategy across global channels and ABM initiatives. You will partner with Campaign Management, Web, Content, and Sales to drive high-quality leads and scalable pipeline in a dynamic, data-driven team.

The role emphasizes experimentation, cross-functional collaboration, and ownership of campaigns from planning to optimization, with competitive compensation and equity for full-time staff.