B2B Social Growth Lead: Executive Voice & Impact

Paraform; San Francisco (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

Paraform is seeking a hands-on Social Media Manager to own content creation, distribution, and community engagement across LinkedIn and emerging platforms. You will build a network of amplifiers and partner with founders to shape executive voice, while ensuring brand consistency and timely content delivery.

You will collaborate with the Content Marketing Manager and VP of Marketing to translate long-form content into social-ready formats, driving engagement and pipeline impact in a fast-moving

Qualifications

• 3+ years of social media experience, ideally with B2B brands.
• Hands-on content creation chops with basic design/video editing tools.

Responsibilities

• Own day-to-day content calendar, publishing, and community engagement across LinkedIn with testing for X, Instagram, and emerging platforms.
• Build and manage a network of industry voices and amplifiers to extend reach.
• Partner with founders to develop and publish their thought leadership on social.
• Maintain consistent brand voice across platforms.
• Manage community engagement: respond to comments/DMs, monitor conversations.
• Spot trends in real time and convert them into timely content.
• Produce lightweight content: posts, graphics, video clips, social-first edits of long-form work.
• Align messaging with campaigns with Content, PMM, Growth, and Sales.
• Define and report on social metrics: followers, impressions, engagement, share of voice.

Skills

Content strategy

Platform fluency

Analytics literacy

Partnership outreach

Brand voice

Tools

Canva

CapCut

Adobe

Job description

Paraform is seeking a hands-on Social Media Manager to own content creation, distribution, and community engagement across LinkedIn and emerging platforms. You will build a network of amplifiers and partner with founders to shape executive voice, while ensuring brand consistency and timely content delivery.

You will collaborate with the Content Marketing Manager and VP of Marketing to translate long-form content into social-ready formats, driving engagement and pipeline impact in a fast-moving