B2B Senior Product Marketing Manager

Hanson Search Ltd; Austin (TX); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical & 401K

25 days PTO

Job summary

Hanson Search Ltd partners with a fast-scaling, technology-led business to recruit a Senior Product Marketing Manager who will own go-to-market strategy end-to-end and shape how a high-growth SaaS platform wins its market.

You will bridge product, sales and revenue growth, set positioning, drive launches, and build enablement assets to lift win rates and customer lifetime value. This role is based in Austin with an in-office pattern of four days per week.

Qualifications

• Six or more years in B2B product marketing, ideally in SaaS, HR tech or marketplace platforms, with a track record of driving revenue growth through GTM ownership.
• Active experience building customised AI-driven workflows to scale output beyond traditional PMM models.
• Experience bringing market and competitive evidence to influence pricing, packaging or roadmap decisions.

Responsibilities

• Own end-to-end go-to-market strategy, setting positioning, driving launches and enabling sales.
• Lead competitive intelligence, influence pricing and packaging, and translate product capability into compelling narratives.
• Partner with Demand Gen and Customer Success on onboarding, demos and communications that grow lifetime value.

Skills

GTM ownership

AI-driven workflows

Sales enablement

Competitive intelligence

Pricing & packaging

Narrative & copywriting

Salesforce & analytics

Tools

Google Workspace

Miro

Monday.com

Zoom

Slack

Job description

Product marketers who can set the strategy and then go and build it themselves are rare. If that is you, this is a chance to own go-to-market end to end and shape how a high-growth SaaS platform wins its market. Hanson Search is partnering with a fast-scaling, technology-led business to find their next Senior Product Marketing Manager.

About the company:

Our client is a technology-first SaaS business, growing fast and backed by the scale and resources of a global category leader. They pair the pace of a scale-up with the stability of an established parent, which gives them the freedom to move quickly and the muscle to lead their market. Marketing sits close to the commercial engine and AI is genuinely embedded in how the teams work.

The role:

As Senior Product Marketing Manager, you are the strategic bridge between product, sales and revenue growth. Operating as an advanced player-coach, you own the end-to-end go-to-market strategy, setting positioning, driving launches and building high-impact enablement yourself. You will lead competitive intelligence, influence pricing and packaging, and turn product capability into narratives that lift win rates and expand customer lifetime value. Within six months, success looks like a unified positioning framework across core segments, at least one full launch with direct pipeline attribution, and battlecards actively used by sales. Within twelve months, your work is driving measurable pipeline, higher win rates against top competitors, and market-led feedback into the product roadmap.

You will love this role if you:

• Enjoy owning go-to-market end to end, from positioning and launches to the enablement that sales actually uses.
• Like flying high and low, setting strategy with senior leaders one moment and writing the copy, building the deck and shipping the asset the next.
• Get energy from competitive intelligence and win-loss analysis, and from building battlecards that help reps win.
• Enjoy partnering with Demand Generation and Customer Success on onboarding, demos and communications that grow lifetime value and reduce churn.
• Want to influence pricing, packaging and the product roadmap with real market and customer evidence.

What we're looking for:

• Six or more years in B2B product marketing, ideally in SaaS, HR tech or marketplace platforms, with a track record of driving revenue growth through GTM ownership.
• Active experience building customised AI-driven workflows (LLMs, content generation, data analysis) to scale output beyond traditional PMM models.
• A record of sales enablement and competitive intelligence assets tied directly to pipeline growth and closed-won deals.
• Experience bringing market and competitive evidence to influence pricing, packaging or roadmap decisions.
• Deeply data-driven, with excellent narrative and copywriting skills, able to simplify complex capability into clear value.
• Strong organisation and time management in a fast-paced environment with minimal supervision, and high proficiency with Salesforce, analytics platforms and modern collaboration tools (Google Workspace, Miro, Monday.com, Zoom, Slack).
• Nice to have: experience in a marketplace, platform or other high-volume, fast-scaling environment.
• Reward. A competitive salary plus a performance-based bonus.
• Health and security. Medical, dental, vision and 401K.
• Time off. 25 days PTO, prorated, plus your birthday off, eight paid holidays, and duvet days, a half day off every quarter.
• Benefits. Access to a wider company and employee benefits programme.

The details:

• Salary. $110,000 to $130,000 per annum.
• Working pattern. In office four days a week.