Marketing Manager (B2B SaaS startup) - Hybrid

Jobot; Carlsbad (CA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Comprehensive benefits package

Performance-based bonus/commission

Equity in the company

Flexible work environment

Job summary

A fast-growing SaaS company in Carlsbad is hiring a hands-on Marketing Manager to spearhead demand generation through SEO, SEM, and content initiatives. The role demands 4+ years of B2B SaaS experience and strong skills in managing marketing operations. This hybrid position offers a competitive salary range of $170k–$210k OTE, along with equity and comprehensive benefits. You will have true autonomy and the chance to build a scalable marketing function while collaborating with executive leadership.

Qualifications

• 4+ years of B2B SaaS marketing experience.
• Hands-on SEO experience driving sales-qualified leads.
• Experience managing SEM/paid acquisition programs.
• Strong copywriting and basic design skills.
• Proficient with HubSpot, GA4, GSC, WordPress.
• Previous startup experience.

Responsibilities

• Execute SEO, SEM, content creation, webinars, and demand generation campaigns.
• Build and manage paid search and display campaigns.
• Translate subject-matter expertise into lead magnets and case studies.
• Turn events into meetings through pre-booking and follow-ups.
• Manage attribution, forms, and dashboards to optimize performance.
• Work closely with Sales and executive leadership to align campaigns.
• Recommend enhancements to marketing workflows.
• Act as the marketing authority—communicating and driving outcomes.

Skills

B2B SaaS marketing experience

SEO driving sales-qualified leads

Managing SEM/paid acquisition programs

Copywriting skills

Basic design skills

Proficient with HubSpot

Proficient with GA4

Proficient with GSC

Proficient with WordPress

Tools

HubSpot

GA4

GSC

WordPress

Job description

Overview

Our client is a profitable, fast-growing B2B SaaS company seeking a hands-on Head of Marketing to drive demand generation, SEO, SEM, and content initiatives while building a scalable marketing function. This hybrid role (2–3 days on-site in Carlsbad, CA) reports directly to executive leadership in a fast-paced, high-impact environment.

Job Details

Job Title: Marketing Manager
Job Location: Carlsbad, CA
Work Schedule: Hybrid; 2–3 Days On-Site
Pay Range: $170k–$210k OTE inclusive of Performance-Based Bonus/Commission + Equity + Comprehensive Health Benefits + 401(k)

Qualifications

Must Have:

• 4+ years of B2B SaaS marketing experience
• Hands-on SEO experience driving sales-qualified leads and pipeline
• Experience managing SEM/paid acquisition programs
• Strong copywriting and basic design skills
• Proficient with HubSpot, GA4, GSC, WordPress
• Previous startup experience

Preferred:

• Familiarity with Elementor
• Familiarity with modern data platforms (Snowflake, Databricks, dbt)
• Partner co-marketing experience
• Exposure to events marketing
• Experience selling to technical leadership

Responsibilities

• Own Marketing Operations: Execute SEO, SEM, content creation, webinars, and demand generation campaigns while ensuring measurable ROI and pipeline impact.
• Demand Generation & Paid Media: Build and manage paid search and display campaigns, landing pages, ad copy, and CAC guardrails.
• Content & Thought Leadership: Translate subject-matter expertise into lead magnets, case studies, videos, eBooks, and whitepapers.
• Event Marketing: Turn events into meetings and opportunities through pre-booking, on-site capture, and post-event follow-ups.
• Marketing Ops & Analytics: Manage attribution, forms, routing, enrichment, personalization, and dashboards to optimize performance.
• Cross-Functional Collaboration: Work closely with Sales and executive leadership to align campaigns, messaging, and pipeline objectives.
• Process Improvement: Recommend and implement enhancements to marketing workflows, systems, and campaign strategies.
• Leadership & Influence: Act as the marketing authority—communicating clearly, driving outcomes, and building credibility while laying the foundation for a future marketing team.

Why join us?

• High-impact marketing leadership role where you build and own the company’s first scalable marketing engine
• Competitive compensation: strong base salary + performance-based bonus/commission + equity
• Comprehensive benefits package with excellent medical coverage and 401k
• Hands-on, dynamic environment—execute SEO, SEM, content, and demand generation initiatives that directly drive pipeline
• True autonomy: shape strategy, implement your playbook, and influence growth outcomes across the business
• Collaborative, supportive culture with direct access to executive leadership and close partnership with Sales
• Profitable, fast-growing B2B SaaS company with high upside and opportunity to scale a marketing team
• Opportunity to develop and grow your career while building best-in-class marketing processes from the ground up
• Lean, startup-style organization—fast decisions, minimal bureaucracy, and freedom to make an impact

Next steps

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