Product Marketing Manager

Broadreach Staffing; Burlington (MA); Hybrid; USD 139,000 - 165,000; Full time

Benefits offered by this job

401(k)

Medical insurance

Dental coverage

Job summary

Broadreach Staffing's client in the Greater Boston area is seeking a Product Marketing Manager to shape positioning and messaging for a differentiated network automation product. You'll create sales decks, web copy, one-pagers, and enablement content, partnering with Product, Sales, and Engineering to bring the story to life across launches and customer touchpoints.

Experience in B2B software and a bias for buyer-centric storytelling is preferred; salary and benefits include a base range and

Qualifications

• 5-7 years in Product Marketing or adjacent marketing in B2B software.
• Clear, concise articulation across decks, web copy and emails.
• Experience crafting positioning for product area or segment.
• Ability to manage several concurrent workstreams without quality loss.
• Buyer-centric mindset: focus on how messaging shows up for the buyer.

Responsibilities

• Lead competitive differentiation and messaging for product areas.
• Develop AI/agentic operations narrative in marketing materials.
• Lead go-to-market plans, naming, proof points and enablement content.
• Draft launch messaging and coordinate cross-functional launch work.
• Build sales decks, one-pagers and discovery guides used in deals.
• Gather market input from Sales and Customer Success for leadership.

Skills

Positioning

Messaging

Cross-team collaboration

Sales enablement

Buyer-centric thinking

Technical writing

Stakeholder management

Product marketing

Job description

Product Marketing Manager

Location: Greater Boston area

About Our Client
Our client is an established, growing network automation software company in the Greater Boston area. Their no-code platform helps IT operations teams scale hybrid, multi-cloud networks by automating troubleshooting, outage prevention, and change management, and it is used by many of the world's largest enterprises and managed service providers.

What We Need
Our client is hiring a Product Marketing Manager to help bring their differentiated product story and capabilities to market in a crowded network automation and observability space. This role crafts positioning and messaging for assigned areas within the broader company narrative, then turns that work, along with launch plans, into finished, ready-to-use assets: sales decks, web copy, one-pagers, and enablement content that hold up across releases and use cases. You will partner with the Director of Product Marketing, GTM Enablement, Product, Sales, and Engineering to bring the story to life everywhere buyers and sellers encounter it.

What You'll Do

• Competitive differentiation & positioning. Lead positioning and messaging for assigned product areas or segments within the overall framework, crafting the language rather than just applying it, and translate it into sales decks, web copy, one-pagers, and other customer-facing assets. Keep a working knowledge of the competitive landscape and flag where messaging is drifting or competitors are shifting their story.
• AI / agentic operations narrative. Bring the company's agentic network operations story to life in day-to-day marketing materials, and partner with Analyst Relations on materials that support analyst conversations.
• Capability plays & go-to-market. Stay close to Sales, Support, and the field to spot patterns worth investing in, then lead execution of approved capability go-to-market plans (naming, one-pagers, proof points, and enablement content) so ideas become sellable motions quickly.
• Marketecture and launch. Support major product launches end to end: draft launch messaging, build enablement assets, and coordinate launch logistics across Sales, Marketing, and Field.
• Sales tools. With GTM Enablement and Product, build the pitch decks, one-pagers, discovery guides, and other assets Sales and Solutions Engineering rely on, and keep them current as positioning and releases change.
• Voice of market. Gather and organize input from Sales, Customer Success, and the customer-voice program, and package it for conversations with Product leadership.

What You Bring

• 5-7 years in Product Marketing or a closely adjacent marketing role in B2B software; infrastructure, networking, or IT operations experience is a plus
• Clear, efficient communication across decks, one-pagers, web copy, and sales emails
• Experience crafting positioning or messaging for a specific product area or segment and turning it into finished, ready-to-use assets
• Ability to manage several concurrent workstreams (a launch, a capability rollout, a set of enablement assets) without losing quality
• A habit of asking "how does this show up for the buyer" rather than staying at the strategy level
• Curiosity about technical products and the ability to write credibly for both practitioners and executives
• You take direction well but push back with a point of view when something isn't landing
• You have built sales-facing assets that reps actually used in real deals
• Low ego and high ownership, with a desire to grow into broader positioning and strategy responsibility

What's Offered
The estimated base salary is $139,000-165,000 plus bonus, depending on qualifications and market factors, along with a comprehensive benefits package including 401(k) and medical/dental coverage.

Our client is an equal opportunity employer.