B2B Sales Executive — Pipeline Builder & Closer

Substrata; Grand Rapids (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

Substrata in Grand Rapids seeks a Sales Representative to engage with current and prospective clients via phone, email, and text to build relationships and close sales. You will handle inbound leads and outbound calls, with occasional client on-site meetings.

Responsibilities include achieving quotas, collaborating with the Sales Team Lead, Marketing, and Operations, building a healthy pipeline, and analyzing data to improve sales effectiveness. Some travel may be required.

Qualifications

• Education: BA degree in Business or related field.
• Experience: 3 years’ B2B sales experience.
• Demonstrated excellent verbal and written communication/presentation skills.
• Excellent interpersonal, critical thinking, organizational, and time management skills.
• Have a strong work ethic and self‑motivation, with a result‑oriented and driven to succeed mindset.
• Must be organized and possess self‑discipline to follow through with sales cycles and sales methodology.
• Technically proficient, knowledge of MS Office and/or Google Workspace.
• Experience using a CRM, HubSpot preferred.

Responsibilities

• Follow up inbound and outbound leads to close deals.
• Meet or exceed quarterly and annual sales targets.
• Collaborate with Sales Team Lead, Marketing, and Operations.
• Develop and maintain a healthy sales pipeline.
• Attend trade shows or client meetings as needed.

Skills

B2B sales experience

Verbal and written communication

Interpersonal skills

Time management

Self-motivation

Sales cycle knowledge

CRM experience

Education

BA degree in Business or related field

Tools

MS Office

Google Workspace

HubSpot CRM

Job description

Substrata in Grand Rapids seeks a Sales Representative to engage with current and prospective clients via phone, email, and text to build relationships and close sales. You will handle inbound leads and outbound calls, with occasional client on-site meetings.

Responsibilities include achieving quotas, collaborating with the Sales Team Lead, Marketing, and Operations, building a healthy pipeline, and analyzing data to improve sales effectiveness. Some travel may be required.