AI-Driven Product Marketing Lead

Access healthcare; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Access Healthcare is seeking a strategic, hands-on Product Marketing Lead to define how our AI-enabled RCM solutions are brought to market. You will shape positioning, messaging, and launches, enabling Sales to win and guiding Content to communicate customer value.

You will drive cross-functional collaboration across Product, Sales, and Marketing, turning customer and competitive insights into credible market wins as the company scales its technology-enabled RCM offering.

Qualifications

• 7+ years in product marketing, B2B marketing, or go-to-market strategy.
• Ability to translate complex technical products into clear, compelling value.
• Grasp of multi-stakeholder B2B buying cycles and how marketing drives pipeline.
• Excellent writing and presentation skills; strong project management.

Responsibilities

• Define and own positioning, messaging, and value propositions for Access's AI-enabled RCM solutions.
• Lead product launches and go-to-market plans, define segments, buyer needs, key messages, channels, and content.
• Own launch deliverables: announcements, press releases, solution briefs, web pages, internal launch kits.
• Turn pilots and client results into approved proof points (automation rates, accuracy, turnaround).
• Create sales enablement materials: pitch decks, battlecards, ROI stories, FAQs, and case studies.
• Maintain competitive positioning and develop battlecards against AI-native and outsourced RCM vendors.

Skills

Positioning & messaging

GTM strategy

Sales enablement

Cross-functional collaboration

Strategic thinking

Executive presentation

Job description

Access Healthcare is seeking a strategic, hands-on Product Marketing Lead to define how our AI-enabled RCM solutions are brought to market. You will shape positioning, messaging, and launches, enabling Sales to win and guiding Content to communicate customer value.

You will drive cross-functional collaboration across Product, Sales, and Marketing, turning customer and competitive insights into credible market wins as the company scales its technology-enabled RCM offering.